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Friday 13 Feb 2009

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Alix Pryde appointed Controller, BBC Distribution

Alix Pryde (image: Management Today/Richard Cannon)

Alix Pryde is to become the new Controller, BBC Distribution.

Alix, currently Chief Adviser to Caroline Thomson, Chief Operating Officer, replaces Richard Waghorn who has left the BBC to become Chief Technology Officer for SABC, the South African public service broadcaster.

In her new role Alix will be responsible for leading the very successful Distribution team, negotiating and managing contracts for broadcast distribution of the BBC's TV and radio services in the UK, technical digital switchover, and advising the Executive on future broadcast distribution developments.

Alix is also responsible for representing the BBC on relevant external bodies and building partnerships.

She will report to Caroline Thomson, Chief Operating Officer.

Alix has worked in broadcasting for over ten years and joined the BBC seven years ago, initially in BBC Radio & Music Strategy.

In 2003 she was promoted to Head of Strategy for BBC News and subsequently BBC Journalism, where she worked alongside Mark Byford leading the "Creative Future Journalism" project.

In 2007 she became Chief Adviser to Caroline Thomson, BBC's Chief Operating Officer. She was given additional responsibility for co-ordinating the BBC's Environmental Action Plan, "Choose to Make a Difference", at the start of 2008.

Alix Pryde started her career as a physicist, completing a PhD in theoretical physics.

She then became a strategy consultant with McKinsey & Co and later became Head of Development for The Wireless Group plc, which operated circa 20 commercial radio stations, including national speech station TalkSport.

Named Shell's "Media Woman of the Future" at the end of last year, and named as one of Management Today's "35 under 35" young businesswomen to watch in 2008, Alix will take up her new position in March 2009.

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