Devils Due Publishing has lost the G.I. Joe comic book license, their contract will not be renewed as hoped says industry insiders.
I am a bit torn on this, I feel that Devil's Due has done well with the G.I. Joe brand giving fans over 7 years of great books. Apparently, Hasbro doesn’t feel the same.
It's been known since mid-last year that the license was up and Hasbro had solicited proposals at Comic-Con for partners. Most assumed they would go ahead and renew with Devil's Due but the news is sadly no, Devil's Due is out and it looks like it will be either Marvel or IDW.
G.I. Joe comics have been published in the past by Marvel, Image, Dark Horse and most recently by Devil's Due Publishing.
I checked with a few other sources embedded deep in the comic book world and all indications are that IDW will edge out Marvel.
Why you ask?
Well, from what I figure, since IDW holds the Transformers license, Hasbro would prefer to have their eggs all in one basket if you know what I mean. They have already experienced a "mega-movie opening" with the giant robots and may have some great ideas having to do with Joe and the book's future. Plus, with both licenses held by the same company, it could just make things that much easier for Hasbro in the end. Remember this one ? (Click here) Joes with the Autobots and Cobra with the Decepticons? Classic.
Well, that's where it lies as of today, we'll keep you posted if we hear anything further.