'The Biggest Loser' 100th Episode

Top Stories

'Loser' a marketing winner

Reveille cashes in on show's popularity
The Biggest Loser" draws viewers in with the promise of seeing the contestants dropping weight, but the reality show's business plan is all about getting fatter. Right from the beginning four years ago, Reveille planned on bringing additional revenue streams outside the traditional ad sales and licensed sponsors.
Susan Young | 2/9/09 9:18pm

Audiences relate to NBC's 'Loser'

Food, lifestyle addictions resonate
Shawna Malcom |
2/9/09 6:35pm

'Loser' is face of NBC's reality lineup

Net emphasizes genre in upcoming season
Michael Schneider |
2/9/09 6:25pm

'Loser' press day, a full body workout

Journalists get a true-life taste of the show
Carole Horst |
2/9/09 6:03pm

Full Coverage

Hoover family born from 'Loser'

Contestants wed after show, change lifestyle
Michael Ventre |
2/9/09 5:50pm

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