Press Release

Arkadium Inks Deal With Sony Pictures Television International to Roll Out Game Arenas Across Europe, Latin America and Asia

Sony Pictures Television International Licenses More Than 40 Games From Arkadium for Re-Launched International Networks Sites to Further Engage Site Visitors
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Posted 07 January 2009 @ 08:00 am EST

NEW YORK, NY -- (Marketwire) -- 01/07/09 -- Arkadium, a leading game solutions developerfor theadvergame and casual game markets, announced today that the company hassigned a deal withSony Pictures Television International (SPTI) to create game arenas forSPTI's branded international networks Web sites, including AXN, SonyEntertainment Television (SET) and ANIMAX. The project, which will becompleted over a two-year period, will include more than 40 licensed gamesfrom Arkadium, including popular arcade, card, casino, sports and strategygames.

Designed to provide visitors with new ways to interact with the SPTInetworks brands, these new sites will further engage and entertaininternational customers while aiming to increase visitor retention. Eachnew game arena will offer community elements such as leader boards,trophies and send-to-friend capabilities across the site. Each country willhave a completely localized game arena, and SPTI plans to monetize eachsite through advertising.

"We're proud to be working with Sony Pictures Television International tohelp the company's international networks group create a compelling andentertaining global online presence," said Kenny Rosenblatt, Co-Founder andCEO, Arkadium, Inc. "More than 200 million people worldwide play casualgames online and we're excited to help SPTI reach a broader audiencethrough our partnership."

SPTI launched phase one of the company's game arenas in December inGermany, followed by the remainder of Europe, Latin America and Asia(including India). SPTI's international networks group is comprised of 107channel feeds worldwide in over 130 countries reaching almost 400 millionviewers.

About Arkadium

Arkadium is the premier game solutions developer for the advergame andcasual game markets. The company's growing archive of over 200 Flash-basedand custom game solutions currently reaches millions of people through someof the most popular online destinations and corporate branded Web sites onthe Internet. For more information visit

MEDIA CONTACTMichael Volpatt415-994-8864

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