Animax Mobile spreads festive cheer in Malaysia and Singapore
• Animax partners Astro and Starhub, to launch subscription-based Animax Mobile 3G video streaming service in Malaysia and Singapore in Nov and Dec 2008 respectively.
• Animax Mobile is now on Astro Mobile TV service available to Maxis and Hotlink customers, and will be available to StarHub Mobile customers on a free trial till 31 Mar 2009
• Content includes full-length anime episodes in 2-hour loops refreshed weekly and clips of 5 – 7 minutes length; titles at launch are Gankutsuou: The Count of Monte Cristo, Blood+, R.O.D. the TV, and Last Exile
1 December 2008, Singapore – As 2008 draws into the festive cheer of Christmas and the New Year, anime fans in Malaysia and Singapore have more reason to rejoice as they will be able to catch their favourite Animax shows even while on the move, with Animax Mobile debuting November 2008 on Astro Mobile TV and 1 December 2008 on StarHub!
“Animax’s expansion to mobile is a natural progression for the channel which already enjoys a strong following in Singapore and Malaysia. Animax Mobile adds a new platform beyond TV where viewers can enjoy their favourite shows whenever and wherever they want, especially as they go on shopping trips and gatherings during this busy festive season,” said Gregory Ho, Vice President & General Manager, Animax Asia.
In Malaysia, Animax and Astro are already offering Animax Mobile on the newly-launched 3G Astro Mobile TV service, currently available to Maxis and Hotlink customers with activated 2.5G and 3G phones. As a start, subscribers may pick Animax Mobile for a single day trial at just RM1 per day; subscribe to only Animax Mobile at RM5 a month; or take up Animax Mobile with two other channels to form the customizable Basic Pack at just RM9.99 monthly, with no additional data charges. Further details on Animax Mobile and Astro Mobile TV services including subscription information are available at www.astro.com.my/mobiletv.
In Singapore, Animax Mobile will be available from 1 December to StarHub Mobile customers on a FREE trial all the way till 31 March 2009, also with no additional data charges applicable. Pricing of Animax Mobile service after the free trial will be announced by StarHub as it becomes available. Visit www.starhub.com/portal/site/mobile for more information.
With Animax Mobile, Singaporean and Malaysian users can enjoy full-length anime episodes in two-hour loops that are refreshed weekly, along with bite-size clips of five to seven minutes length which are perfect for youths and young adults who are always on the go.
Designed with the youth market in mind and specifically targeting the 15–35 demographic group, Animax Mobile will serve up four popular Japanese anime series in its English dubbed versions for mobile users to enjoy. Titles at launch include the award-winning Gankutsuou: The Count of Monte Cristo, the sci-fi retelling of Alexandre Dumas’ novel The Count of Monte Cristo which was named ‘Best Animation’ in the TV category at the Tokyo Anime Awards 2005, action-packed supernatural thriller Blood+, action and adventure series R.O.D. the TV, along with fantasy anime Last Exile.
About Animax Asia
Animax Asia is 100% owned by Sony Pictures Entertainment. Launched on 1 January 2004, Animax is Asia's first youth anime brand specializing in the fastest growing youth entertainment genre - Japanese animation. Asia's programming strategy is to not only offer a dynamic line up of the highest-rated, most popular anime programs as well as shows never before seen outside of Japan, but also original productions, music and technology-lifestyle programs, that are exclusive to Animax Asia.
It is the channel of choice for Asia's trendsetters, image-conscious, tech-savvy youth & young adults, and individuals seeking a unique entertainment experience. The channel now reaches over 29 million households across Asia (including Japan), achieving the fastest roll-out among new channel launches in recent years, and is set to become a leading iconic brand synonymous with popular youth culture. More information about Animax Asia can be found at www.animax-asia.com, www.animax-taiwan.com, www.animax-hk.com, www.animaxindia.com and www.animaxtv.co.kr.
For more information, please contact:
SPE Networks - Asia Pte. Ltd.
Direct: (65) 6622 4200
Direct: (65) 6622 4203