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Thursday, February 26, 2009
Coffee Break: Feb. 26

USA TODAY readers not fans of Kindle 2's price ... Microsoft sues navigation system maker TomTom ... Nokia considers making laptops ... Gmail glitch shows pitfalls of online software ... Could mobile music apps hurt Apple's iTunes? ... Google debuts on Twitter ... Experts: Government in perfect position to adopt cloud computing ... Why Windows Mobile 6.5 might already be obsolete ... Finally, pimps take their profession online.

By Brett Molina

Wednesday, February 25, 2009
Coffee Break: Feb. 25

Small cameras deliver big on HD video ... Silicon Valley recruiters struggle to find work ... More shoppers turn to Web for coupons ... Phishing scam hits Gmail users ... WiMax expected to find early success ... Is the U.S. losing its competitive edge on innovation? ... Study finds texting bolsters language skills ... Netflix movie streams may pass DVDs this year ... New computer virus spreading through ads ... Finally, why the music industry hates Guitar Hero.

By Brett Molina

Upgrade your iPod to 240 GB -- unofficially

Ipodharddrivexlarge_2 Size matters, especially when it comes to how many songs, podcasts and videos your iPod can carry.

If you're toting around an iPod Video, which originally shipped with 30GB, 60GB or 80GB hard drive,  you can now upgrade to a whopping 240 gigabytes of storage for your pocket player.

A 240 GB drive can hold roughly 60,000 songs, 300 hours of video or 50,000 photos.

Leading online electronics repair service Rapid Repair just announced the world's first 240 GB hard drive upgrade for iPods, using a new 1.8-inch Toshiba drive compatible with fifth-generation (5G) iPod Video players.

The cost for the drive is $294.99, but Rapid Repair is offering free installation for the time being if you'd prefer them to handle the switch for you. (You must send your iPod to them, at your expense.  It takes 1 to 2 days in the service center to switch drives.)

Data recovery and transfer from the old drive to the new one is optional, but adds to the cost. Otherwise you'll receive your iPod with a fresh 240 GB drive installed (media-free) and your original drive, too, unless you want to trade it in for a credit towards a future purchase.

The Kalamazoo, Michigan-based company says these drives use an exclusive mechanical and firmware design for enhanced durability, as well as a 33 percent improvement in overall energy efficiency over past Toshiba drives.

A warning: If you open your iPod it voids Apple’s warranty.  Rapid Repair says their drives come with a 1-year manufacturer’s warranty against defects.

Rapid Repair is currently testing the use of the Toshiba 240 GB hard drive in other iPod Classic and Zune 2G media players.

By Marc Saltzman

Tuesday, February 24, 2009
Apple, EMI unveil iTunes Pass

Depechemodexlarge Apple has just launched a new service called Pass for its popular iTunes music store.  It's like a season pass for a favorite artist, in this case the electro band Depeche Mode. Fans who pay $18.99 for this first iTunes Pass immediately get two Depeche Mode singles, Wrong and the "Black Light Odyssey Dub Remix" of the new track Oh Well.

Then, on April 21, they’ll receive Depeche Mode’s new album called Sounds of the Universe. Between now and when the pass expires in 15 weeks, fans will also receive videos, remixes and other content, some of it exclusive. All the material is automatically downloaded (in the DRM-free iTunes Plus format) into iTunes.  Subscribers receive an email letting you know it’s there.

It's worth noting that the press release announcing iTunes Pass came from EMI Music, not Apple.  Before thinking this is Apple’s entree into the music subscription business, which is something Steve Jobs has pooh-poohed in the past, note that iTunes Pass is quite different.

Under an all-you-can eat music subscription plan at a place such as Rhapsody, you have access to the material only as long as you keep paying a fee. With iTunes Pass, you own the content that has been downloaded, even after the pass expires.

It’s a safe bet Apple will soon extend iTunes Pass to other performers. In the release, Apple Vice President Eddy Cue says, “iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans. iTunes customers are going to love getting additional content directly from their favorite artists right when they make it available."

But Apple isn’t saying who those artists are, much less when the material will be available.

Apple also announced the public beta of Safari 4, which is available today for both Windows PCs and Macs. It incorporates a “Top Sites” visual preview feature, as well as the clever Cover Flow feature (for flipping through your Web history and bookmarks) that is familiar to Mac and iTunes users.

I just started testing the new Safari, and it looks positive at first glance.  I'll let you know what I think once I've spent more time with it.

By Ed Baig
Photo: Members of the British band Depeche Mode arrive on the red carpet for the 'Echo Music Awards' ceremony in Berlin, February 21, 2009. (Tobias Schwarz, Reuters
)

Brazil: birthplace of banking trojans

Gunter_ollmannxlarge If you think banking trojans are bad here in the USA, consider Brazil.  The latest, greatest banking trojans invariably spawn in Brazil and subsequently spread around the globe.

Here’s why: Back in the 1970s and 1980s, hyperinflation and economic chaos led Brazil to streamline its basic system for completing financial transactions. The new system, called Sistema de Pagamentos Brasileiro, or SPB, helped the South American nation restore its transactions infrastructure. But it also accelerated its citizenry’s dependence on online banking. Today 60% of Internet users in Brazil are online banking patrons, versus 23% in the United States, according to Grail Research. What’s more, Brazilians use their debit cards and file electronic tax returns much more than we do.

Quite naturally, the best-and-brightest malicious software coders and thieving cyber gangs swarmed Brazil like flies to honey. Brazil has emerged as one of the most hostile online environments in the world; in particular, it has become a hotbed for innovation in banking trojans, says Gunter Ollmann, senior researcher at  IBM Internet Security Systems. Brazilian banks have not just stood pat. Brazil is home to some of the most sophisticated security countermeasures on the planet. Banks have literally figured out how to conduct secure online transactions working under the assumption that 100% of customer machines are infected, says Ollmann.

But cyber gangs specializing in online bank heists have kept on innovating. Meanwhile, some of their pioneering schemes that no longer work well in Brazil have found their way into underground commodity markets. Banking trojans that were cutting-edge in Brazil two years ago can be purchased today in commodity tool kits with names like "Turkjan Constructor" or "TrojanToWorm Creation Toolkit." So any Joe Blow with average tech aptitude, and a larcenous heart, can become an online John Dillinger.

“Off the shelf technology give anyone the ability  to create a piece of malware and launch a banking trojan attack,” says Ollmann. “For a few hundred dollars you can purchase a tool kit and create your own customized malware to target a financial institution of your choice.”

The toolkits come with everything a novice cyber bank robber needs to carry out a basic attack, including software for spreading viral links in email spam or corrupting trusted web pages. The idea is to slip your banking trojan onto the hard drive of anyone who clicks on that viral email link or tainted web page.

By Bryon Acohido
Photo: Ollmann (IBM)

Sony unveils lilac PlayStation Portable, 'LittleBigPlanet' game

Pspblogmanual PlayStation 3 fans already know they have plenty to look forward to in the coming months with Killzone 2, out Friday, as well as Uncharted 2 and God of War III on the horizon.

But what about the PlayStation Portable?  Sony is looking to expand its audience with a diverse lineup that ranges from a special Hannah Montana lilac PSP, complete with new Hannah Montana dancing/rhythm game available in July, to a Rock Band Unplugged game out later this year.

The Hannah Montana entertainment pack ($200 with PSP, game, TV episodes on Universal Media Disc, customizable stickers and a 2GB Memory Stick Pro Duo) represents "a big push for us to open up the girls' market in a big way," says Peter Dille, senior vice president of marketing.

Sony unveiled its upcoming lineup to retailers at annual Destination PlayStation event in Scottsdale, Ariz., today.

Also coming to PSP:

- Electronic Arts revealed that this year's Madden NFL 10 will let players create plays on the PSP that can be moved to the PS3 version of the game.

- Square Enix will release Dissidia Final Fantasy this summer.

- Ubisoft is developing Assassin's Creed for the PSP, as well as a Petz game.

Sony will publish a new portable LittleBigPlanet game created by U.K.-based Media Molecule -- which created last year's console game -- and MotorStorm Arctic Edge.

About the LBP game, which is due this fall, Dille said, "users can create their own levels and share them with friends and there are some neat hooks that they can export to the PS3. You can take and customize Sackboy to go and connect and have that effect your PS3 experience as well."

Sony has sold more than 14.5 million PSP systems in the U.S., since it was released in March 2005, and more than 50 million worldwide. Its main competition: the Nintendo DS units, which has sold more than 28 million in the U.S. since November 2004.

Last year, Sony and developers focused on what type of experiences to bring to PSP. "2009 is when all the stuff comes to light and people can start reaping what they've sown," Dille says.

By Mike Snider
Photo: The Hannah Montana PSP (Sony)

Coffee Break: Feb. 24

Ed Baig reviews Kindle 2 ... Report raises privacy concerns over cloud computing ... TVs for the eco-friendly ... Apple unveils beta for Safari 4 browser ... How smaller laptops made it big ... New malware targeting Facebook users ... Questionable applications infiltrate the Android Market ... Yahoo reportedly offering tools to match ads, users ... Finally, jet-skiing for your iPhone.

By Brett Molina

Gmail hit by outage

Gmail, Google's popular email service, went down for many users last night.  Google says the problem is fixed, although the Internet giant isn't volunteering many details.

It's not the first time Gmail has stopped working.   That's an issue, since even the White House relies on it.

Update: Google is offering its Gmail users that pay for the service -- typically businesses and government agencies -- a 15-day credit to compensate for the two-and-a-half hour outage.   For most users, which get the service for free...well, it's already free.

By Michelle Kessler

Monday, February 23, 2009
Kindle 2 creates deals for Kindle 1 shoppers

Originalkindlexlarge Shoppers who want a Kindle -- but can't bring themselves to pay the $359 price tag -- are in luck.

Amazon has just rolled out a new version of its popular e-book reader, and gearheads are rushing to buy it.  That means they're selling their original Kindles, cheap.

"I'm selling my original one to pay for the new one.    My gadget obsession is never ending," explains this Craigslist ad for a "nice, nice, nice" $250 Kindle.

The same price will also buy you this Kindle, slightly used.  "Just bought a Kindle in December and LOVE it! I'm selling it so I can buy the second edition," the ad explains. 

By Michelle Kessler and Nancy Blair
Photo: The original Kindle.  (Amazon.com)

Coffee Break: Feb. 23

Video game Singularity targets fans of Lost ... Twitter users more likely to live in cities, survey finds ... Online video cutting into TV watching ... AOL rolls out social networking platform ... U.S. tops in use of tech ... Microsoft seeking refund from some laid-off employees ... Google warns of Trojan infecting eBay tool ... "Twitter for business" app reveals new features ... Using video game tech to prepare for disasters ... Finally, 10 rejected iPhone apps.

By Brett Molina

Keeping your bank account safe from trojan attacks

Brian_chasexlarge_2 How well does  your antivirus program recognize and block the tens of thousands of banking trojans infesting the Internet?

"Most antivirus suites have only modest detection of these variants," says Jose Nazario, senior researcher at Arbor Networks.

The boom in banking trojans is one more off shoot of the spike in cyber crime triggered by the economic slowdown. Meanwhile, cyber thieves who specialize in cracking online bank accounts have a strong financial incentive to step up their activities, says Nazario. And they have a plethora of sophisticated technologies at their fingertips.

Stronger defenses are available. But the U.S. banking industry is not promoting them.  Doug Johnson, vice president of risk management policy for the American Bankers Association, says that financial institutions are required by federal mandate to have "additional levels of security."

When I asked  Johnson for specific examples,  he cited a couple of behind-the-scenes ways banks ensure that customers are logging on from their usual PC. However, he was unable to cite any specific protections banks are using to prevent man-in-the-middle attacks.

"I would say the majority of institutions use a form of security that is transparent to the user," says Johnson. "And that’s because the user really demands that. The user wants that convenience. They want to be able to just put in their password and ID, but also have additional layers of transparent security."

Security experts say the  assumption that U.S. online banking patrons demand convenience above all else makes things easy for the crooks. Major banks in Brazil, Europe and Asia require customers to supply a user ID, a password, and a unique code generated by a key fob token or smart card, or sent via text message to the account holder's cell phone. So-called "multiple factor authentication"  systems are available --  but not widely promoted -- in the U.S.

"Username and password still rule the earth. It's not that there aren't better methods for authentication- there are, but stronger authentication schemes still come at the cost of added complexity, added cost, or both," says Brian Chess, chief scientist at Fortify Software. "Since many users don't understand the risks they face, more complex authentication schemes can come off as an inconvenience."

Chess would like to see wider adoption of token-based authentication schemes such as PayPal's Security Key.   But for that to happen, "the cost has to be lower and the benefits have to be better understood by the public," he says .

Trusteer may have something that could help. The Tel Aviv-based software company has powerful anti-theft technology, called Rapport, that works in the browser to directly prevent man-in-the-middle attacks. It currently supplies Rapport to ING Direct and several other banks that make it available to their online customers.

You can actually try a free, basic version of Rapport here.  The free version will let you set up in-the-browser protection for several online banking and shopping websites that you patronize regularly. "Basically what it does is to block, specific types of attempts to access information and tamper with  information  in the browser, " says Mickey Boodaei, CEO of Trusteer.

By Byron Acohido
Photo: Brian Chase, Fortify Software

Friday, February 20, 2009
'LittleBigPlanet' the big winner at Interactive Achievement Awards

Evansxblog200 Newcomer LittleBigPlanet bested blockbusters such as Grand Theft Auto IV and Metal Gear Solid 4: Guns of the Patriots to earn Game of the Year honors at the Interactive Achievement Awards Thursday night held at the D.I.C.E. Summit in Las Vegas.

The innovative platform game with user-generated features also won the first award handed out at the ceremony (Family Game of the Year). Nominated for nine others (for a total of ten), it won a total of eight awards including art direction, visual engineering, character performance, innovation and game direction.

After Alex Evans, the technical director for the game's developer Media Molecule, accepted the award, host Jay Mohr said, "He's sweeping the awards, that guy!"

Minutes later, Evans returned to the stage to accept Console Game of the Year award. "Everyone just keep making games. I love playing your games," Evans gushed. "I'm happy!"

After LBP won overall Game of the Year, beating out PC game of the year Left 4 Dead -- as well as Fallout 3, GTA IV and Metal Gear Solid 4 -- Evans told the crowd that "we've got some big things cooking" with the game.

Other big winners: WiiWare downloadable game World of Goo (2D Boy) bested Fable II, Gears of War 2, Fallout 3 and Left 4 Dead for outstanding game design.  Also receiving awards:

Best casual game: Braid (Number None for Microsoft Game Studios).

Action game and sound design:
Dead Space (EA Redwood Shores for Electronic Arts)

Online game:
Left 4 Dead (Valve Software)

Massively Multiplayer Game:
World of Warcraft: Wrath of the Lich King (Blizzard Entertainment)

Adventure game:
Mirror's Edge (Digital Illusions for EA)

Original story and best roleplaying game:
Fallout 3 (Bethesda Softworks)

Strategy game pioneer Bruce Shelley (Age of Empires, Civilization) was inducted into the Academy of Interactive Arts & Sciences' Hall of Fame. Shelley joked that he tried the video game industry rather than getting a real job. "Thirty years later I still don't have a real job. Literally," he said.

Ensemble Studios, which he co-founded with Tony Goodman in 1995, was shuttered by Microsoft Game Studios after it finished Halo Wars, due out in two weeks.

In warming up the crowd before the awards were doled out, Mohr delivered some barbs. He ribbed Media Molecule for its 100 hours of gameplay and the option for users to create their own levels. "User generated content? I already have a job!"

He joked that the male-to-female ratio was totally out of whack. "But you're out in public two days after the GTA IV expansion came out. That's an achievement in itself," he told the crowd.

By Mike Snider
Photo: Media Molecule's Alex Evans (Kristin Klier)

Coffee Break: Feb. 20

Some parents give up Facebook for Lent ... Hackers target video game players on Xbox Live ... Weighing the value of cable TV online ... MySpace on the future of the mobile industry ... New U2 album arrives early via BitTorrent ... Palm Pre to host games ... Signs that retail games are dying ... Finally, widescreen eyewear.

By Brett Molina

Thursday, February 19, 2009
Teaching kids to stay cyber-safe

Michael_kaiserx A national campaign  to engrain the three Cs -- cyberethics, cybersafety and cybersecurity -- into the subconscious of K-12 students is being readied by the National Cyber Security Alliance.

It's kind of like teaching a kid to look both ways before crossing the street, says Michael Kaiser, executive director of NCSA, a public-education focused non-profit funded by the Department of Homeland Security, Microsoft, Cisco, EMC, SAIC, Symantec and McAfee. For example, parents don't teach kids how to calculate the weight, distance, speed and stopping distance of the onrushing SUV. Instead, they teach kids about  traffic safety by continually reinforcing how to use sound judgment in the context of daily life. "My goal is to make cybersecurity second nature," says Kaiser. "It's more than knowing how to use the available (security) tools, which are getting better all the time. It's about using good judgment."

This could be an important component to making the Internet safer over time, perhaps just as important as tech vendors and  government officials  recently collaborating to identify, and eventually eliminate, the Top 25 coding flaws that lead to 80% of cyber intrusions.  Kaiser contends our current approach to cybersecurity is "too tip based," relying too heavily on Internet users disciplining themselves to resist clicking on what may be a tainted web link, and thinking twice about divulging too much personal information online.

Basic instruction on core cyber topics among school-aged children should "improve student knowledge and awareness"  and thus "provide them with the means to protect themselves and enhance the safety and security of our national infrastructure," says Dr. Davina Pruitt-Mentle, author of this study.

NCSA is wrapping up a national contest to come up with 12 posters promoting various aspects of C3. The winning posters will be distributed over the Internet in customizable PDF templates to schools across the land, with help from a network of other non-profits. Schools will then be able to insert the school name and local contacts on the posters. Under its flagship Stay Safe Online program, NCSA is also recruiting and training volunteer technologists and to serve in a speakers bureau for schools.

By Byron Acohido
Photo: Kaiser (NCSA)

Download free LucasArts adventure game posters

Day_of_the_tentacle If you're a seasoned computer gamer you likely have a soft spot for the amazing LucasArts point-and-click adventure games from the '90s, including as The Secret of Monkey Island and the Indiana Jones series.  And don't forget The Dig and Sam n' Max Hit the Road to my personal favorite, Day of the Tentacle.

Now you can download high-resolution "movie" posters to these classic games, for free, at Lucas Forums. Print size  tops 23 x 34 inches and resolution is 300 dots per inch. Most of the JPG files range from 15 MB to 20 MB.

"Laserschwert," a Cologne, Germany-based Lucas Forums contributor, writes "I've always been a fan of both painted artworks/posters and the classic LucasArts adventure games, and so I'm trying to preserve those classic artworks by Steve Purcell, Bill Eaken and the likes, cleaning them up, painting out overlaying text or stickers, plus taking the extra step to make these babies printable in poster size."

Oldies such as the original Maniac Mansion (1987) can be found here, too, though some beloved adventure titles are curiously missing from this collection including Full Throttle and Grim Fandango. But hey, we're not complaining.

Update: LucasArts fans should also check out the new book Rogue Leaders: The Story of LucasArts penned by veteran video gaming editor Rob Smith.


Indiana_jones

By Marc Saltzman

'Resident Evil' producer discusses Capcom's success in U.S., Europe

Takeuchiblogmanual Capcom's Jun Takeuchi says that the Japanese game developer and publisher became more successful in the U.S. and Europe when it decided to quit trying so hard to break into foreign markets and focus on making games fun.

"Ultimately our work on development must be focused on what the end user feels. (The games) must be fun and the user must enjoy them," he says. "Fun knows no borders."

Takeuchi, the co-producer on upcoming game Resident Evil 5 who has worked previously on games such as Resident Evil, Onimusha and Lost Planet, spoke this morning at the D.I.C.E.  Summit in Las Vegas.

Capcom's attempts to sell games beyond Japan -- which accounts for only about 6% of global game sales, Takeuchi said -- led to past mistakes such as specifically casting actor Jean Reno (The DaVinci Code, Ronin) in Onimusha 3, released in 2004 for the Sony PlayStation 2, and seeking a lot of foreign advice on 2005 PS2 game Shadow of Rome. "Overcomplicating things leads you further from success," he says.

Focusing on the Japanese adage that "in order to defeat your enemy it is not enough to know your enemy, you must truly know yourself" helped Capcom.

In making games such as 2006 horror game Dead Rising and 2007 shooter Lost Planet: Extreme Condition, the game maker crafted the games with the North American and European market in mind. However, it did not set unrealistic goals in selling the games abroad.

Takeuchi noted that recent games Bioshock and Call of Duty 4: Modern Warfare were enjoyable to him without being developed to appeal to international audiences. "We should remember that in the development of games that fun has no international boundaries," he reiterated.

Japanese companies Nintendo and Sony understand that and it's a lesson that other Japanese entertainment industries can learn from, too. "With better management, Japanese films and comics would do much better in the global marketplace," he said.

By Mike Snider
Photo: Jun Takeuchi at the D.I.C.E. Summit in Las Vegas. (By Kristin Klier)

Valve co-founder on redefining relationship between video game industry, customers

Valve Software co-founder Gabe Newell thinks that game publishers and customers can find better ways to communicate if video game delivery becomes more like a service than a product.

In his keynote speech at the D.I.C.E. (Design, Innovate, Communicate & Entertain) Summit Wednesday night in Las Vegas, Newell said that Valve created its Steam content delivery network in 2004 because "we saw was that our customers were really ahead of us in adopting the Internet and seeing the potential that the Internet had for redefining the relationship between content creators and gamers."

Rather than rely on standard retail, advertising and promotion models, Valve has been able to experiment on its own to see what satisfies customers. Eventually, all publishers and game makers will need to provide service in this manner. "The new world will be very different.  You will be connecting directly to the customers, sell to them directly," he said.

This can be good for consumers and creators. Through Steam, Valve can see what equipment its customers use, whether their games need upgrades. Cumulative summaries of that data can be shared with users, "so there's the sense that rather than spying on them for some nefarious big brother kind of purpose, we're looking at them because we can do our jobs better," he says.

Creative pricing and repurposing of content can re-engage past and current customers as well as attract new ones. He foresees older games being repacked with DVD-like content such as commentaries and other bonuses.

After Christmas, Valve discounted games sold via Steam and found as prices were dropped from 10% to 75% on some games, sales rose exponentially. At a 75% discount, the publishers made "almost 15 times as much money by getting to what apparently is a much more natural price point for our products and our content.  This is something that you're going to find that's true of all of these emerging platforms.  It gives you much better tools for thinking about experimenting with and managing your business.  And if we really end up in a situation where we can do a much better job with price discovery, I think that's great for consumers as well as for content creators."

Valve Software has released games such as Half-Life and Portal. Its 2008 release, Left 4 Dead is a finalist for the Academy of Interactive Arts & Sciences Game of the Year to be awarded tonight. IGN will stream the event live tonight at 10 p.m. ET/7 p.m. PT.

By Mike Snider

Coffee Break: Feb. 19

Making the most of Facebook ... Hulu and Boxee part ways ... How to create a successful viral video campaign ... Professional video game league in the U.K. kicks off ... Twitter placing more emphasis on search ... How Israeli tech company 3DV could help the Xbox ... Google's share of online search market shrinking ... Apple slows down Mac upgrades ... Finally, a bluetooth wristband.

By Brett Molina

New Technology Live blog features

All USA TODAY blogs -- including this one -- have just gotten some cool new features.  Give 'em a try:

Most Recommended sorting.
You are now able to sort USA TODAY comments by the most recommended. Click the dropdown above the comments, and choose "Most Recommended" instead of "Newest First" or "Oldest First." Your choice stays the same as you move from page to page (until you decide to change it again). With this kind of visibility, your recommendations of other comments count more than ever. One note: The new rankings on each story update throughout the day, not immediately.

Easy access to messaging. A new "send message" link now appears next to the username of any USA TODAY member making a comment. Click that link, and you arrive at our recently launched Private Messaging page. The username of the person you're contacting is already filled in. The page also pre-fills your new message's subject with the headline of the story or blog post where you clicked "send message." When you finish your private message and click the send button, your browser automatically takes you back to the original story or blog post.

Get a grasp on popularity. Comment areas now also show the number of friends for each commenter. You can see at a glance at how connected others are in the USA TODAY community. Remember: To make new friends on the site, just go to another member's profile page and click the "Add me as a friend" button.

By Michelle Kessler and Patrick Cooper

Wednesday, February 18, 2009
D.I.C.E. video game conference kicks off in Vegas

The eighth D.I.C.E. (Design, Innovate, Communicate & Entertain) Summit -- a video game design conference -- opens Wednesday night at the Red Rocks Resort in Las Vegas. The keynote speech by Gabe Newell of Valve Software (Left 4 Dead, Portal, Half-Life) will be streamed tonight at 9 p.m. Eastern/6 p.m. Pacific here.   Thursday's Interactive Achievement Awards will be streamed live at IGN.com.

To see the Game of the Year nominees go here.

Joseph Olin, president of the Academy of Interactive Arts & Sciences, which conducts the three-day forum, talked with USA TODAY's Mike Snider prior to its opening.  (Answers have been edited for length and clarity.)

Question: What is the goal of D.I.C.E.?          

Answer: (It lets game designers) get together and talk about problems like 'Are you having problems with pixelation?'. The industry is too fast-paced and too compartmentalized and too hyper-competitive.  If (The Sims and Spore creator) Will Wright wanted to call up (Call of Duty Modern Warfare developer Infinity Ward's chief technology officer) Jason West, people would be monitoring the call (and) starting rumors.

Q: How has D.I.C.E. changed over the years?

A: D.I.C.E. has evolved to be more responsive to the creative side of the business. I always try to bring in two or three people from the outside who don't have anything to do with today's game business. We cap the attendance and we don't do trade show floors because we really want it to be about game makers connecting with other game makers. That is still a pretty unique experience.          

Q: What can you say about this year's show?

A: (This year) there were a lot of (games released) that were supposed to be huge hits but weren't. I think we have tried to cover the range. Lars Gustavsson, creative director of Digital Illusions is a great example of somebody who has taken huge risks across his career.  (His game) Mirror's Edge was certainly successful but it wasn't a grand slam. It takes a lot to get up and address this jaded audience and talk about your philosophy because they all think their philosophy is best.

(EA CEO) John (Riccitiello) asked to come back. I think it's the first time we've had someone speak in successive years.  EA (is one company that's having to adapt to a changing market.)

Q: You mean the success of the Nintendo Wii and the growing base of people playing video games?          

A: Absolutely. I think (industry tracking firm The NPD Group) attributed close to half of (2008's) year-over-year growth from Nintendo. You have to tip your hat to Nintendo having really crafted a message and an entertainment experience that speaks to a broad audience. What Nintendo has been so successful at is playing to the fact we are still an income-rich, time-poor society when it comes to leisure activities. The Wii allows somebody who has never played or hasn't thought about playing for years to be enjoying something in a very, very, very short amount of time.  I think that's great.

But you look at the other end of the spectrum, the sequels that dominated the top of the sales chart, Mario Kart, Metal Gear Solid 4, Grand Theft Auto IV, (and) Call of Duty, those are all established franchises with established audiences.

Hopefully over the course of their interactive entertainment lives the people who started out buying the Wii for their young family will gravitate to the other systems or other technologies or other game programs when they realize they are out there.

By Mike Snider