GE and Google hosted
"Plug into the Smart Grid"

"If you cannot measure it, you cannot improve it." — Lord Kelvin

How much does it cost to leave your TV on all day? What about turning your air conditioning 1 degree cooler? Which uses more power every month — your fridge or your dishwasher? Is your household more or less energy efficient than similar homes in your neighborhood?

Our lack of knowledge about our own energy usage is a huge problem, but also a huge opportunity for us all to save money and fight global warming by reducing our power usage. Studies show that access to your household's personal energy information is likely to save you between 5–15% on your monthly bill, and the potential impact of large numbers of people achieving similar efficiencies is even more exciting. For every six households that save 10% on electricity, for instance, we reduce carbon emissions as much as taking one conventional car off the road (see sources and calculation).

At Google we're committed to helping enable a future where access to personal energy information helps everyone make smarter energy choices. To get started, we're working on a tool called Google PowerMeter which will show consumers their electricity consumption in near real-time in a secure iGoogle Gadget. We think PowerMeter will offer more useful and actionable feedback than complicated monthly paper bills that provide little detail on consumption or how to save energy.

But Google PowerMeter is just a start; it will take lots of different groups working together to create what the world really needs: a path to smarter power.