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Fashion PR/Social Media: 5 TwitTips for a Successful TwitPitch

twitter-256x256In recent weeks, PR Couture has received an increase in pitches over Twitter (it’s no surprise, since our account has grown over 150% in just two months!) and we have made several excellent connections through our own approach to pitching over Twitter. However, it has quickly become apparent that some pitches fare better than others, and as such, it seemed time for a quick Twitter pitching 101 lesson!

History of the Twitpitch

The idea of pitching on Twitter is accredited to Stowe Boyd, who used Twitter to set up meetings during a conference. In collaboration with Boyd, Brian Solis took the concept a step further with MicroPR (basically a Twitter account that connects media and PR). Social Media Press Release builder Pitch Engine now includes a 140 character pitch summary option on all SMPRs and it appears that the call for and acceptance of pitches via Twitter are on the rise.

What to Pitch

The challenge of pitching over Twitter stems from the difficulty of distilling your complex message into limiting space and word constraints, though once you get the hang of it, can be quite refreshing and efficient! If you have strategically developed a Twitter following that is representative of opinion leaders and potential customers/clients, realize that you are in fact, pitching already - you are pitching yourself! Don’t limit the idea of Twitpitching to just media - think of it as an opportunity to pitch your agency, your particular skills and yes, media/bloggers whom you want to cover your clients.

A Fun Twitter Promo

Music PR firm Ariel Publicity is currently running a “Tweet your best pitch,” contest, where musicians answer the question “What does your band sounds like” via Twitter for a chance to win a 3-month online PR campaign. Winners will be announced from Austin at SXSW on Saturday March 21,2009

5 Tips for Pitching on Twitter

AVOID ALL CAPS - just because you only have 140 characters doesn’t mean that every word needs to shout. Pitching in all caps is unprofessional, annoying and just might get you unfollowed as well! Let’s tweet at a normal web volume, shall we?

I want 2 tell u - that even though this is the internet, refrain from using netspeak. Instead, use actual words and then send me a link to read more.

Link me - Some of the best pitches are a teaser and a link “Wanted to share our eco-fashion line for consideration - link.” Media knows what to do with that! P.S. use Cl.igs if you are interested in tracking how many of your pitches resulted in a clicked link

A word on DM (Direct Message) - if you have cultivated a strong relationship with someone and you want to “make the ask” privately via DM, great. However, for blind pitches (people you have never spoken to or those who may not be following you) spend some time developing a relationship first, and then, when the time is right, casually ask if they would be open to receiving a pitch from you that you think they would enjoy/find useful.  Or, send the pitch publically via @, and then follow up with a DM introducing yourself further.

Don’t pitch and ditch - Don’t jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM’s, @replies and email and respond quickly. Twitter is fast-moving, baby, and you risk missing opportunities by not being on the ball at all times.

Of course, standard media relations Best Practices still apply here. Be familiar with who you are pitching, what they like to write about, and pitch them in a way that demonstrates you have done your homework. Also, be sensitive to the community and the context under which you are pitching. Twitter is many things to many people, including an escape from work. Appreciate that for some people, Twitter is simply not the time nor the place. However, just as many bloggers and media are receptive to being pitched over Twitter, so when in doubt, ask!

  • For a list of fashionables, fashion PR pros, and fashion media on Twitter check out the PR_Couture followers and this PR Couture post (feel free to add youself as well!)


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Top Fashion PR Links 3/6/09

Kisses in the air by Marta Lamovsek

Kisses in the air by Marta Lamovsek

fprfApplications for the PR News’ Platinum PR Awards are due May 15, 2009. Winners will be honored at the PR Awards in October 2009 in New York City. Additionally, winners will be profiled in the PR News Platinum PR Awards Issue in October.

Working New York Fashion Week as an Fashion PR Intern for Allison Brod PR (via Daily Reveille)

  • Working for a public relations company was a bit of a change for Williams. At previous fashion weeks, she spent most of her time working the week before fashion week helping designers with the preparation of the collection.“I just wanted to get experience with all facets of the industry,” Williams said. “My focus is design, so I would love to ultimately design. As far as starting out, I am not expecting to have my dream job, and I really like event planning, too.”

Fashion designer Black Heart Bunny was at PR Couture’s recent fashion networking talk and wrong a lovely recap of the evening:

  • The guest speaker was Ms Crosby Noricks of the #1 Fashion PR Blog PR Couture… She is endearing, witty, insightful and her talk was very motivating. Besides providing insight into the world Fashion PR and the power of blogging, she also shared with us what fashion means to her on an intimate level.

Paying bloggers for coverage (via AdFreak)

  • Personally, I think there’s nothing wrong with giving bloggers free samples, even if the products are pricey. But when there’s a direct quid pro quo for coverage, you’ve got a recipe for eroded credibility on both sides. That said, I know plenty of hardworking bloggers who subsist on paid reviews and other sponsored projects.

CNN are airing a fly on the wall documentary about the charismatic Carine Roitfeld, the editor-in-chief of French Vogue.(via The Musings of Ondo Lady)

  • Carine’s name is often mentioned in awe by fashionistas around the world who all love her for her edgy fashion spreads and slightly punky covers.

Photo courtesy of Marta L. Lamovšek

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Condé Nast Summer Interns Editorial, Advertising, Online and Corporate

job-post

College junior and seniors may now apply to Condé Nast’s highly competitive internship program, providing those chosen with the opportunity to work alongside professionals in the Editorial, Advertising, Online and Corporate departments. Internships are for academic credit only and interns must be able to work full-time during the nine week program. Dates are June 8 through August 7. The submission deadline is March 20, 2009. Rumor has it that there were over 5700 applicants in 2008 and they only accept about 85 interns so nepotism aside, start brushing up on your internview skills.

For more internship leads, check out the Fashion PR Job Board and Free Fashion Internships

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Hayden-Harnett
  • Fashion PR Success with Ben Harnett/Hayden Harnett
  • Fashion PR, Social Media and Community with Jaclyn Johnson
  • Top Fashion PR Interviews 2006-2008
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