CREATIVE DELIVERY INSTRUCTIONS:
FIM strictly enforces a late creative policy as dictated by the IAB T&C’s. Should creative arrive after deadlines mentioned below, agency/advertiser is still responsible for each day media goes up late as a result and will be billed accordingly. FIM reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout.

Rich Media/3rd party tags/Standard banners: Email creatives (& questions) to FIMAdOps@fox.com within 48 business hours prior to campaign start date for standard creative/3 - 5 business days prior to campaign start date for Rich Media.

Video tapes to be encoded:
Mail tapes within 3 business days prior to campaign start date to:
ATTN: CHRIS BLANDY
Fox Interactive Media
407 N. Maple Dr., Room L168
Beverly Hills, CA 90210

RICH MEDIA REQUIREMENTS:


Expanding Ad Specifications:
•Accepted Vendors: Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder, Unicast.
•All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
•Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
•Audio/Video may only be within the expanded panel and may play automatically.  Stop/Mute and Start buttons are required.
•Expanding ads are not accepted at all on “The OC” or ANY message boards.
•728x90:     728x90 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming;   728x400 max expanded panel (up to 4 panels, 8k combined max); width of the panel cannot exceed width of the banner.
•160x600:    160x600 banner – max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 400x600 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT of the Skyscraper; the height of the panel cannot exceed the height of the banner.
•300x250:    300x250 banner - max 20k for gif/40k for flash/40k initial load and up to 100k for streaming;  500x300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT and TOP of the Unit; height of the panel cannot exceed height of the ad.

FLASH CLICK THROUGH INSTRUCTIONS
All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, “_blank”);
}

For more detailed information visit: http://www.macromedia.com/resources/richmedia/tracking/

also reference:
http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

VIDEO ENCODING REQUIREMENTS:


Expanding Ad Specifications:
•No Start/Stop & Volume On/Off Controls Allowed (will be available via FIM/FBC Video Player).
•Ad Space must be composed of 100% video - no border/image/gif components are allowed.

WINDOWS MEDIA		Fox Entertainment Site Wide player
dimensions:		320x240		320x240
video codec:		windows media video v9	windows media video v9
frame rate:		20	20
target bit rate:		450 kbps	300 kbps
max keyframe spacing:		8 secs	8 secs
compression buffer size:		-1	-1
audio codec:		windows media audio v9	windows media audio v9
target setting:		48 kbps @ 44.100 kHz	48 kbps @ 44.100 kHz

FLASH(FLV)		Fox Entertainment Homepage
dimensions:		320x240		320x240
frame rate:		20	20
target bit rate:		400 kbps	300 kbps
key frame interval:		0 secs	0 secs
audio codec:		mp3	mp3
bit rate:		96 kbps	96 kbps
sample rate:		44.100 kHz	44.100 kHz