Founding Partner & Official Sponsor
Global sportlifestyle brand PUMA and Women’s Professional Soccer (WPS) have formed an exclusive partnership making PUMA an official founding partner of WPS and an official sponsor of all WPS franchises. The multi-year partnership makes PUMA the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball. In addition to on-field performance wear, PUMA will outfit the athletes and teams at all WPS-related events, activities and WPS appearances in sportlifestyle apparel. This partnership kicks off with the inaugural season in April 2009 and will see PUMA collaborating with WPS to enhance the game of women’s soccer and will act as the foundation in the PUMA Women’s category.
PUMA will have a presence in each market and stadiums for WPS games, as well as the WPS All-Star Game, WPS playoffs and WPS Championship game. PUMA and WPS have agreed to cross-promotional marketing opportunities via national print media, online media and television. This agreement also marks PUMA as an official licensee of the WPS for items including on field and sportlifestyle apparel, footwear and a wide variety of accessories.
Women’s Professional Soccer and Fox Soccer Channel have entered into a multi-year partnership to televise a live national Sunday night WPS game of the week on America’s premier soccer network beginning 2009, the inaugural season for WPS.
The agreement covers a minimum of 20 games over the course of the regular season, one postseason match on Aug. 18/19 and the WPS All-Star Game on Fox Soccer Channel. Meanwhile, the WPS championship match on Aug. 22 plus one post-season match on Aug. 15 will reach over 80 million homes on Fox Sports Net’s owned and affiliated regional sports networks. Fox Soccer Channel’s coverage also features WPS pregame and postgame shows and WPS round-up segments on Fox Soccer Report plus content sharing across
womensprosoccer.com and
foxsoccer.com.
Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including Major League Soccer, England’s Barclays Premier League, Italy’s Serie A, the Argentine First Division and Australian Hyundai A-League, as well as such global tournaments as the UEFA Cup, English FA Cup, FIFA Club World Cup, CONCACAF Champions League™, CONCACAF Gold Cup™ and 2010 FIFA World Cup™ qualifiers. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues and NCAA Division I college men’s and women’s soccer. The Nielsen-rated channel reaches more than 34 million cable and satellite households in the U.S. and Caribbean. To subscribe to Fox Soccer Channel, contact your local cable or satellite provider, or visit
http://www.foxsoccer.channelfinder.net/start.asp.
Founded in 2002, Soccer United Marketing is the preeminent soccer company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Women’s Professional Soccer; Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico 's most popular sports team, Club Deportivo Guadalajara (Chivas) and the newly launched CONCACAF Champions League.
Soccer United Marketing annually produces and promotes many of the largest sports events in the United States . SUM managed the highly successful FC Barcelona USA Tour 2006 and upcoming in 2008, the marketing and promotion of the CONCACAF Gold Cup™, the region's premier soccer tournament for national teams, and the Real Madrid American Tour in July 2005. In addition, SUM recently created SuperLiga, the innovative professional tournament between MLS and Mexico 's First Division clubs that debuts in 2007. These global properties are represented by SUM's slogan: One Sport. One Company.™
If you are interested in becoming a licensee of Women’s Professional Soccer please contact:
Courtney Carter
Soccer United Marketing
Business Development
(212) 450-1266
Courtney.Carter@sumworld.com
