WHAT HE'S CHANGING:The director of Google Maps and Google Earth has mapped out areas covering half the world's population and expects near total global coverage in less than five years.
FRIENDS SAY: "He's fulfilling the predictions that the Net would evolve into a mirror world," says EA's Will Wright.
ENEMIES SAY: "There is a serious tension here between free speech and privacy," says an attorney with the Electronic Frontier Foundation. "They've done something that's irresponsible and rude."
KEY QUOTE: "The goal is to create a complete virtual reality of the world."
Photo: Courtesy of Google
SEE THE CHANGE: Google Maps/p>
WHAT HE'S CHANGING:The writer-turned-indie-publishing mogul has injected life into the moribund book industry with his McSweeney's empire.
SIGNATURE MOVE: Personally teaches kids at his 826 Valencia writing center.
NEXT MOVE: Co-wrote Spike Jonze's highly anticipated film adaptation of Where the Wild Things Are.
KEY QUOTE: "It's an automatic [human] response, to think that things are getting worse. But when it concerns how we see young people, this kind of doomsaying is a goddamned dangerous kind of intellectual sloth."
Photo: Steve Rhodes
WHAT HE'S CHANGING: Gnarls Barkley's mastermind isn't just breaking down boundaries between genres — from Gnarls to the Black Keys, his mix of hip-hop technology and classic-rock sonics is helping convince listeners that those barriers never existed in the first place.
FRIENDS SAY: "He has impeccable taste," said Gnarls singer Cee-Lo. "I aspire to impress him."
SECRET WEAPON: Despite his sampling skill, he mostly plays live instruments in the studio.
NEXT MOVE: He's recorded tracks in Rome for an Ennio Morricone tribute.
SEE THE CHANGE: Danger Mouse's Official SiteRelated Stories
• Best Producer: Danger Mouse
WHAT HE'S CHANGING:A veteran of SNL, Seinfeld and The Simpsons, he revamped the British show The Office and revitalized the sitcom. Now Daniels — with his uncomfortable pauses and abhorrence of pat punch lines — is launching Parks & Recreation with Amy Poehler.
SIGNATURE MOVE: Shoots much more material for each Office episode than they can use, encouraging his actors to improv.
KEY QUOTE: "Unless they're incredibly inventive, you can anticipate the rhythm of everything [in sitcoms]. And if you're anticipating everything, it's hard to be surprised and laugh at it."Related Stories
• TV Enters the Blog World
Photo: Brown Getty
WHAT HE'S CHANGING: While other stars cower in the face of the Internet, the Nine Inch Nails leader has been more creative than anyone in embracing the post-CD era — he releases new music with the speed and ease of a blog post.
BIG MOVE: Parted ways with his longtime label, Interscope, in 2007 — and began a rapid-fire series of new releases, including an entire NIN album, The Slip, for free.
NEXT UP: He hints that Nine Inch Nails' upcoming tour with Jane's Addiction (whose new album he is producing) may mark the end of NIN — and presumably the beginning of a new musical phase.
SEE THE CHANGE: Nine Inch Nails Official SiteRelated Stories
• Cover Story: The Rolling Stone Interview —
• Cover Story: "Death to Hootie!"
• Cover Story: Love It To Death
• Nine Inch Nails Bio, Photos, News Stories, Interviews and more
Photo: Rob Sheridan