SurfCast's interface software is really an integration effort, as well as a content management tool.
SurfCast is unique because it enables users to manage any content that can be viewed in a browser or media player--simultaneously: Web sites, Webmail, instant messaging, chat, streaming mp3 clips, pictures, DVDs, Webcasts, and television (with TV card).
SurfCast takes these different streams of content and aggregates them into a single environment on the PC screen, giving users the ability to easily manage all of these streams at the same time.
SurfCast is like an 'electronic programme guide', except:
SurfCast integrates and manages content from any digital stream, including: TV, music (MP3, Web radio, etc.), and Web sites.
SurfCast users can customize their screen environment (into 'Grids').
Grids are not static, but are 'live.'
'EPGs' only handle TV listings, and their screens can't be customized.
What we're doing differently is to focus on integrating content with application and communication functionality--into one unified environment.
SurfCast creates faster paths to content. SurfCast organizes content visually rather than as a series of hyperlinks. And unlike icons or bookmarks access to content is instantaneous.
SurfCast helps people integrate content more easily. SurfCast takes advantage of broadband's speed to enable users to aggregate a wider range of content types--at the same time. For instance, integrating TV and music into their online experience.
SurfCast enables people to better manage their content. There are no overlapping windows, and information is never obscured. SurfCast makes multitasking simple.
SurfCast broadens and deepens the range of activities people can manage online, making the experience more useful and fun.
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