It's hard to concentrate on pants, palettes and purses when kids are frantically running to the bathroom with a nasty bout of the stomach flu.

This is what goes through the mummy brain, while the woman in every mom tries to pay attention to the sexy new looks of the season. In fact, it's the very essence of a mother's fashion reality. We want to look hot, yet our kids' needs often interfere. Hey, it's all about priorities, right?

A Yummy Mummy take on fashion has one foot in reality, the other on the runway. What's hot in the style mags may not work in our multi-tasking lives. What’s beautiful on a seventeen year old model, probably won’t look good on our post baby bodies. So we've put together a playful collection of tales and tips for style survival for you and your delicious family.

'Cuz if you look good, you'll feel yummy!