Value for Money
by Ivo Vos

"Money is how people set a number to value." - David Packouz

How does the way you spend reflect what you value in life? Electronic money allows flows of money to be enhanced with extra layers of data, and therefore meaning.
With a set of bankcards linked to your account, you can categorize your spending in categories like Survival, Instant Pleasure, Self-Expression and Self-Development. Over time this turns your bank statements into an in-depth analysis of your values, needs and desires.

Vita is a mail order catalogue that uses this analysis to offer you a wide selection of detailed lifestyles. They come with preselected products, services and activities and a monthly price for living this particular kind of life. Browse through a wide array of options. Shop lifestyles until you find the one that mentally and financially fits you.


Prototype for enhanced money

Example of a set of value tracking bankcards

Vita, the Way of Life catalogue

Young Creative in London

Pseudo Intellectual Enthusiast