Advertising

Be the best: the new campaign

Army to computer nerds: 'Your country needs you!'

Short of recruits, the Army has gone in search of technically talented youngsters. Ian Burrell reports

Inside Advertising

Claire Beale's Best in Show: Women's Aid (Grey)

Monday, 6 April 2009

I suspect that how you feel about this week's 'Best in Show' will depend a bit on how you feel about Keira Knightley.

Claire Beale: Sexy or sick? The big scare over selling condoms

Monday, 30 March 2009

Have you seen the ad with the girl slurping up her own vomit? It's enough to turn your stomach.

Tim Walker: Let It Shine - The Environmentally-Friendly Honda Ad

Monday, 30 March 2009

Here's a predictably wonderful new commercial from Honda, set to debut on TV in April. It's part of the campaign for the brand's new hybrid car, the Insight. Is it odd to base an eco-ad on the mass use of car headlamps? Who cares? It's awesome!

Claire Beale on Advertising: In the L-shaped gloom, PR and adland must wed

Monday, 23 March 2009

When WPP's Sir Martin Sorrell pronounces on the state of the advertising industry – or, increasingly, industry in general – important people listen.

Advertising spend collapses as economy grinds to a halt

Tuesday, 17 March 2009

Ad revenues fall by a tenth in the last quarter of 2008, with more declines expected

Claire Beale on Advertising: Time the online watchers were being watched

Monday, 16 March 2009

They're watching us. We're being watched. I don't just mean out there, on the streets, though did you know that a quarter of the world's entire supply of CCTV cameras are trained on us Brits.

Claire Beale on Advertising: Should we spend more, or less, in a crisis?

Monday, 9 March 2009

Recession presents advertising with a moral conundrum. If advertising encourages unnecessary consumption, does it therefore encourage financial irresponsibility? Are some forms of advertising unethical in a downturn?

Flight 666, Iron Maiden performing at a cinema near you

Monday, 9 March 2009

"Hello the Odeon, Kettering!" might not have quite the impact of "Hello Knebworth" but for Iron Maiden, one of the most famous names in heavy metal, the humble local cinema has been identified as an ideal locale for a spot of head-banging.