While Nintendo's user-generated content (UGC) features in its games haven't yet matched the scope of titles like LittleBigPlanet or Spore, the company has shown effort to include engaging UGC elements in its marquee releases such as Super Smash Bros. Brawl and Animal Crossing.
Nintendo president Satoru Iwata recognizes the UGC's importance in its future game, and explained at an investor meeting earlier this year, "The reason why we feel the potential of [UGC] through the Internet is because the fun that is generated by UGC can be appreciated by a higher percentage of our consumers as a fresh experience."
"There are some people, although they may be a minority, who love to create something creative, share that with others, and enjoy seeing other people being entertained or responding positively to their creation," he continued. "At the same time, [a] great majority of people are rather passive and love to applaud the creative efforts by others and enjoy playing with them. In other words, UGC has the unique characteristic that, regardless of their game skills, people on both sides can enjoy."
To really see how Nintendo's first-party UGC offerings have evolved in the past three years, one should look to the comapany's DS releases. In 2006, Mario vs. Donkey Kong 2: March of the Minis allowed players to create and swap levels with friends. 2008's Daigasso! Band Brothers DX, a Japan-only game for composing music, enabled users to upload, download, and rate songs.
Late last year, the publisher released animation software Ugoku Memo Chou (coming stateside as Moving Notepad) for free through its DSiWare digital download platform. Partnering with Kyoto-based internet services company Hatena, Nintendo put up Ugomemo Hatena, a YouTube-like site where users can upload, download, rate, and comment on different animations. The animations can even be embedded on other sites, or, if the original creator permits it, remixed to make a slightly different or completely new cartoon.
The next release to flex Nintendo's UGC muscles? Made in Ore, an upcoming WarioWare game that enables players to create their own microgames, along with comics, sounds, and Famicom cart designs. Users can trade their microgames, comics, and records with up to 50 of their friends locally or online.
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