Why you'll love a Mac.


It’s gorgeous. Inside and out.

Since the software on every Mac is created by the same company that makes the Mac itself, you get a completely integrated computer that’s as secure, stable, and powerful as it is elegant and easy to use.

Click to watch video

Anatomy of a Mac

A quick overview of the basics so you can get started using your Mac right away.


What’s inside a Mac? Only the world’s most advanced operating system and a suite of software that’s just as brilliantly designed as the computer itself. Watch the video

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  • Display
  • Keyboard
  • Space
  • Magsafe
  • Materials

…and beauty.

Recyclable glass and aluminum. A trip-proof power cord. A stunning display. Even the keyboard is beautiful. Get a closer look at a few of the design details that make a Mac a Mac. View gallery

Green Notebooks

The greenest family of notebooks.

The new MacBook family has been designed with the environment in mind. Learn more

Secure. Powerful. Compatible. Right out of the box.

A Mac has all the essentials built right in, including automatic protection from PC viruses, the latest wireless technology, advanced Intel chips, and a rock solid operating system that’s loaded with innovations.

OS X Security

Doesn't get PC viruses.

Designed with security in mind, Mac OS X isn’t plagued by constant attacks from PC viruses and malware. Likewise, it won’t slow you down with constant security alerts and sweeps. Every Mac is secure right out of the box, so you can safely go about your work — or play — without interruption.

intel Core2Duo

High performance.

With the latest Intel processors and other engineering leaps, a new Mac does all the things that only a Mac can do — at an astonishing speed.

OS X Updater

Always up to date.

A Mac regularly checks for updates to Mac OS X and any included Apple software and automatically downloads them. So really, a Mac gets better with age.

Printer and Camera

Born ready.

Unlike other computers that require you to spend hours configuring devices, a Mac connects to your digital camera, wireless device, or external drive and just works. Really.

802.11n icon

Instantly wireless.

A Mac makes wireless easy. Networks automatically appear, and you can get on the Internet with a few clicks.


A conversation piece.

Lots of computers come with built-in cameras these days. But only a Mac comes with iChat software that lets you have four-way video chats,1 give presentations, and even share your screen with people all over the world.

Made for today

A Mac is built for the way people use computers today, both at home and at work.

Wireless, Windows on Mac Yes. You can get on the Internet via wireless networks everywhere. Yes. You can connect to networks (both Mac and PC). Yes. You can run Microsoft Office. Yes. You can run Windows. More Frequently Answered Questions
  1. Broadband Internet access required for video chat;
    fees may apply.

It has the world’s most advanced operating system. And then some.

Mac OS X Screenshots

Mac OS X Leopard

No other operating system — Vista included — offers the innovation and simplicity of Mac OS X. With Mac OS X Leopard, the Mac leaps even further ahead with new features that let you do more with less effort. Learn more

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  • Mail
  • Safari
  • iCal
  • iPhoto

Jump-start your digital life.

Get a closer look at just a few of the amazing things you can do within minutes of bringing home a new Mac. View gallery


“Out of the box,” says Walt Mossberg, of the Wall Street Journal, “the Mac has better photo, music, video, and DVD-creation software than any Windows computer I’ve seen.” That software is called iLife, and it comes standard on every Mac. Learn more

iPhoto Print Products

iPhoto Print Products

Make professional-quality books, cards, and calendars. See them all

Apple Geniuses

It’s a pleasure to buy and own.

We’ll help you shop.

Apple Store

Visit any Apple Retail Store, and you’ll get expert advice (with no sales pressure) on which Mac is right for you. You can even make an appointment online for a Personal Shopping experience.

Welcome to the Apple Retail Store

As you’ll discover in this video, the people, programs, and services at the Apple Retail Store make it the very best place to learn about, shop for, and get the most out of the Mac, iPod, iPhone, and Apple TV.

Take a tour of the Apple Retail Store. Watch the introduction

Can’t get to a store? The Apple Online Store is the fastest, easiest way to configure and buy a Mac online. If you need help, just call 1-800-MY-APPLE.

Move to Mac

Easily transfer your photos, music, and other documents from your PC to a Mac.

We’ll help you move.

Click to watch the movie

Buy a Mac at an Apple Retail Store and a Genius will help you transfer all your files from your old computer to your new one. If you’d rather do it yourself, you can use a USB or FireWire hard drive or a local network to transfer photos, music, documents, and more. Watch the video


We’ll give you support.

Every Mac comes with award-winning support, but you can upgrade to the AppleCare Protection Plan for more peace of mind. And face-to-face help is always available at your local Genius Bar.

We’ll help you learn.

A Mac is made to be easy to use. But if you’re used to working on a Windows PC, you may want some help getting started. Luckily, a Mac comes with lots of options. Get customized One to One training at the Apple Retail Store. View hundreds of tutorials on Apple.com. Get help from others in Apple Support discussions.


In the time it took you to read this page, you could be up and running on a Mac.
Have more questions? Go to Frequently Answered Questions

Which Mac are you?

Get a closer look at every Mac to find the one that’s right for you. Learn more

MacBook MacBook MacBook Pro MacBook Pro MacBook Air MacBook Air iMac iMac Mac Pro Mac Pro Mac mini Mac mini