SOURCE: Marketbright

Mar 24, 2009 08:00 ET

Get Your BBQ On: Bacon-Infused Webinar Sheds Light on Social Media Marketing

Viral Marketing Sensation BBQ Addicts Join Marketbright for a Free Webinar on Marketing 2.0

SAN BRUNO, CA--(Marketwire - March 24, 2009) - Hot on the heels of the now infamous Bacon Explosion comes a Webinar to explain how the BBQ Addicts were able to create such a social media phenomenon in a matter of days. In conjunction with marketing automation company Marketbright, the viral marketing wizards behind the bacon and sausage feast will co-host this free Webinar on the social media strategies that launched the Bacon Explosion and made it a huge success. The Webinar is scheduled for Tuesday, April 7th, 2009 at 11:00 AM PDT. To attend, register here.

The term "Bacon Explosion" has fast become synonymous with "Viral Marketing Campaign," after the recipe for a meat concoction consisting of two pounds of bacon and two pounds of sausage began to clog the blogosphere late last year as the brainchild of Internet marketers Aaron Chronister and Jason Day. Since launching the recipe and promoting it through various social media channels, the BBQ Addicts Web site has received close to 1.5 million visitors and coverage in The New York Times, Good Morning America, Fox News and Air America Radio.

During this Webinar, Marketbright and BBQ Addicts will share these strategies as well as detailed traffic, search statistics and results, and tips and tricks on how marketers can deploy social media marketing strategies to create successful viral campaigns. The marketing experts will also discuss how to use Marketing Automation tools to help track and execute social marketing campaigns.

"Marketing techniques that leverage social media in the context of Internet marketing and user generated content are becoming increasingly powerful, as we've seen with Bacon Explosion," said Aaron Chronister, BBQ Addicts Founder and VP of Internet Marketing at TSI. "Social media marketing is a crucial element to consider in marketing campaigns today. If you get people, and then communities, talking about your company, you can create an organic and viral campaign like we did with Bacon Explosion."

"Bacon Explosion is a big marketing success story and the same principles used in this pork-fueled campaign can be applied to virtually any online marketing campaign," said Dom Lindars, CEO of Marketbright. "Social media goes well beyond channels like Facebook and MySpace, it's about generating and continuing engaging and interactive conversations about your company and your product."

Marketbright's platform enables self-service campaign execution, automated lead scoring and qualification, and closed-loop marketing analytics. The company is leading the charge in social selling, with unique features such as Prospect Portal, an interactive membership management tool, which uses aspects of social networking to create a stronger bond between sales, marketing and the customer around a deal, evaluation or opportunity.

Attendees of the webinar will also have a chance to win a six-month Bacon-of-the-Month-Club membership from the Grateful Palate, courtesy of Marketbright.

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at

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