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Yahoo! Web Analytics 9.5 Launched

- by Dennis R. Mortensen. Tuesday, April 28, 2009 - 36 Comments
ywa-95-logo

I am extremely happy to announce the new edition of Yahoo! Web Analytics. Beyond all the work one would expect in regards to general backend and scalability issues, we also had the opportunity to implement some exciting NEW features, such as: New Demographic Dimensions and New Psychographics Dimensions.

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Vendors selected for the Forrester Web Analytics Wave 2009

- by Dennis R. Mortensen. Thursday, April 23, 2009 - 10 Comments
forrester-analytics-wave-07

Forrester Research is updating their Web Analytics Wave Research from 2007, which back then evaluated the strengths and weaknesses of eight Enterprise Web analytics products against 127 criteria. 8 Web Analytics vendors have been chosen for the new 2009 report.

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Yahoo! Web Analytics launched in Japan

- by Dennis R. Mortensen. Wednesday, April 1, 2009 - 6 Comments
yahoo-web-analytics-japan

Today, just a simple note, for those who didn’t spot it yet, that the Web Analytics space have had bit of a shift in Japan.

* Yahoo! Web Analytics launched in Japan
* Digital Forest acquired by NTT Com

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Search Engine Strategies New York - Come say hi

- by Dennis R. Mortensen. Tuesday, March 24, 2009 - 2 Comments
yahoo-ses-ny

If you’re are in town for Search Engines Strategies New York 2009, do come by the Yahoo! booth and say hi!

- I’ll be around most of Tuesday and Wednesday.. And I am of course super eager to talk about anything to do with Analytics and online marketing… :-)

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Microsoft adCenter Analytics Discontinued – and the future of FREE Web Analytics

- by Dennis R. Mortensen. Thursday, March 12, 2009 - 11 Comments
microsoft-adcenter-analytics

Microsoft just announced that they don’t want to play in the FREE Web Analytics Market. A statement which immediately brings forth the question; what is the future of free web analytics?

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Yahoo! Web Analytics to get Faster (and better)

- by Dennis R. Mortensen. Thursday, March 5, 2009 - 19 Comments
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We are finally ready to migrate all legacy clients and partners to Yahoo! Data Centers. This is a process that starts over the next few weeks and will be executed during the coming months. You will not only be moved to faster data centers, but even more exciting, you will soon get the opportunity to use the updated version 5 of the tracking code.

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My comments to Predictive Analytics World - San Francisco 2009

- by Dennis R. Mortensen. Monday, February 23, 2009 - 4 Comments
predictive-analytics-world-logo

Predictive Analytics World turned into my new must-go-to conference, especially for those of us who attended Emetrics over the last couple of years and are looking for a positive and perhaps a bit more hardcore supplement!

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Web Analytics Reporting and the new Search Engine Canonical tag

- by Dennis R. Mortensen. Monday, February 16, 2009 - Post a comment
most-requested-pages-by-url

I believe the analytics industry already provide duplicate content reporting functionality, very much like the canonical tag value functionality, as introduced by search engines. In form of the grouping by Title, or the extended DocumentName grouping opportunities. It is likely that there might be a challenge in making sure that this grouped reporting is aligned with the deployment and use of the canonical tag value.

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Ultra Light Startup: Web Analytics Panel

- by Dennis R. Mortensen. Tuesday, February 10, 2009 - 2 Comments
ultra-light-web-analytics-panel

A panel about Web Analytics at the Ultra Light Startup event. A debate about the fact that most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at a startup?

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Optimizing the Thank You page using Web Analytics

- by Dennis R. Mortensen. Sunday, January 25, 2009 - 13 Comments
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There is a set of honest elements that you need to incorporate on your “Thank You” pages, which reassures the visitor about anything important in regards to their current situation and furthermore reassures the visitor that everything is in order. BUT post-transaction optimization is a task of moving beyond these obvious chores and take the visitor among a new planned path which is beyond the acceptance of Site Exit being an acceptable result!

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