Beer
Alcoholic Drinks > Beer

Beer in the United Kingdom

United Kingdom

Euromonitor International's Beer in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 79  |  Publication date: Feb 2008
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GBP560.00

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Product coverage

Dark beer; Lager by origin; Lager by price platform; Low/non-alcohol beer; Stout

Executive summary

The ban on smoking in public places was the key story of 2007. The smoking ban went nationwide on 1 July, as England followed Wales, Northern Ireland and Scotland. The smoking ban has led to a decline in visits to pubs by smokers, a trend accelerated by the poor weather Britain experienced in 2007, as well as the continuing promotions in the off-trade. The poor weather has to some extent hindered moves made by pubs to improve their outdoor facilities to accommodate smokers. Beer gardens, outside seating areas and shelters have all been brought in over the last year to cater for smokers, and publicans have looked to food and family-friendly environments to entice people back to the pubs.

Beer sales declined by 4% in volume in 2007, which compares rather unfavourably with the 1% annual average volume decline over the review period as a whole. 2007 was a tougher than average year for beer, as the poor weather put paid to a repeat of the outside drinking witnessed in 2005 and 2006, and the lack of a significant sports event led to a hangover for many publicans who had reaped the harvest of the FIFA World Cup in 2006.

Standard beer varieties are driving the sector at the moment, with imported standard lager sector showing substantial growth of 91% making it the fastest growing beer type by quite some distance. Imported standard lager has benefited from a slew of new launches, as the multinational brewers have looked to introduce lower ABV session lagers and brand extensions.

Discounting continues to be the key off-trade trend. Supermarkets continued to use beer as a loss-leading footfall driver, with cases of 24 bottles of Budweiser dropping to prices as low as £14. Supermarkets have not been forced to respond to criticism and lobbying thus far, but the discount culture continues to make enemies.

The key trend in the on-trade has been the introduction of greater food offerings and family meals. This has impacted beer sales in some instances, as many people preferred drinking wine with their meals, and the increase in the number of children meant soft drink sales increased again at the expense of beer at the taps and in the cellars, where the move towards other drinks put pressure on space given to beer.

There have been a few developments in low-alcohol beer, with the release of a number of new products. However, despite the new releases, British drinkers have yet to warm to lower strength beers. Guinness Mid-Strength saw greater testing in 2007, but with still no firm indication whether it would hit the mainstream. Despite industry scepticism, Coors persisted with Carling C2, with greater advertising spend. Initial reports suggest that C2 is struggling and currently has one of highest returns rate in the industry.

The leading trend in the ales and stouts subsectors was once again a focus on the off-trade. Guinness stepped up its off-trade advertising as it sought to shore up sales all year round and move away from on-trade spikes around St Patrick’s Day and the Six Nations rugby tournament. Premium ale manufacturers continued to introduce more exotic varieties to expand their presence in the supermarkets, and create the esoteric cachet that wine enjoys.

PRODUCTION, IMPORTS AND EXPORTS

UK production of beer continues to suffer at the mainstream end, as the sector faces a number of challenges from rising raw material costs, and other alcoholic drinks, such as wine and cider. The larger brewers are continuing the trend towards contract brewing. InBev has closed its Manchester facility and contracted Hydes to produce Boddingtons and Flowers. Conversely, the production of ale by the smaller regional and family breweries continues to grow, despite an overall fall in sector sales. Brewers such as Shepherd Neame, Greene King and Wolverhampton & Dudley have all invested in their production side, with new cheaper, faster and more efficient facilities increasing capacity.

2007 saw substantial growth in imported beers being sold in the off- and on-trade. Immigration, growth in foreign travel and promotions around massive one-off sports events, such as the Rugby World Cup, fed demand for exotic lagers. Eastern Europe looks to be a real growth area, with many brewers in the region looking to emulate the success of Czech beers by launching in the UK. Polish brands Okocim, Lech, Tyskie and Zywiec have all been launched over the last 18 months

Table of contents

ALCOHOLIC DRINKS IN THE UNITED KINGDOM : MARKET INSIGHT

EXECUTIVE SUMMARY

Falling Sectors

Tesco Town Gathers Pace

Pause for Thought in Consolidating Market

Shift in the Taste Paradigm

Looking Forward

ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS

Pouring Legislation on the Fire

Economic Uncertainty

The Way We Socialise

Heritage

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2007-2008

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 12 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 19 Selling Margin of a Typical Beer Brand 2007

Table 20 Selling Margin of a Typical Wine Brand 2007

Table 21 Selling Margin of a Typical Spirits Brand 2007

Operating Environment

Price Band Methodology

Summary 3 Lager by Price Band 2007

Summary 4 Benchmark Brands – United Kingdom

Published Data Comparisons

DEFINITIONS

Sources

Summary 5 Research Sources

LOCAL COMPANY PROFILES - UNITED KINGDOM

ADNAMS & CO PLC - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Adnams & Co Plc: Key Facts

Summary 7 Adnams & Co Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Adnams & Co Plc: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 9 Adnams & Co Plc: Competitive Position 2006

BOOKER CASH & CARRY LTD - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Booker Cash and Carry Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Booker Cash and Carry Ltd: Competitive Position 2006

CONSTELLATION EUROPE LTD - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Constellation Europe Ltd: Key Facts

Summary 13 Constellation Europe Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 Constellation Europe Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Constellation Europe Ltd: Competitive Position 2006

COORS BREWERS LTD - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Coors Brewers Ltd: Key Facts

Summary 17 Coors Brewers Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Coors Brewers Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 19 Coors Brewers Ltd: Competitive Position 2006

DIAGEO PLC - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Diageo Plc: Key Facts

Summary 21 Diageo Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 22 Diageo Plc: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 23 Diageo Plc: Competitive Position 2006

E & J GALLO WINERY EUROPE LTD - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 24 E&J Gallo Winery Europe: Key Facts

Summary 25 E&J Gallo Winery Europe: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 26 E&J Gallo Winery Europe: Competitive Position 2006

FULLER, SMITH & TURNER PLC - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Fuller, Smith & Turner Plc: Key Facts

Summary 28 Fuller, Smith & Turner Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 29 Fuller, Smith & Turner Plc: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 30 Fuller, Smith & Turner Plc: Competitive Position 2006

GREENE KING PLC - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 31 Greene King Plc: Key Facts

Summary 32 Greene King Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 33 Greene King Plc: Competitive Position 2006

PERNOD RICARD UK LTD - ALCOHOLIC DRINKS - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 34 Pernod Ricard UK Ltd: Key Facts

Summary 35 Pernod Ricard UK Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 36 Pernod Ricard UK Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 37 Pernod Ricard UK Ltd: Competitive Position 2006

BEER IN THE UNITED KINGDOM

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager Price band methodology

Summary 38 Lager by Price Band 2007

Published data comparisons

SECTOR DATA

Table 22 Sales of Beer by Subsector: Total Volume 2002-2007

Table 23 Sales of Beer by Subsector: Total Value 2002-2007

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 32 Beer Exports by Country of Destination: Total Value 2001-2006

Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 34 Beer Imports by Country of Origin: Total Value 2001-2006

Table 35 Company Shares of Beer by National Brand Owner 2002-2006

Table 36 Company Shares of Beer by Global Brand Owner 2002-2006

Table 37 Brand Shares of Beer 2003-2006

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

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