Matthew Jeffery, head of Global Talent Brand, Electronic Arts.
The games industry has never been a more vibrant, compelling and rewarding place to work. But it's also never been so popular, nor have the skills required to land a job in it more complex.
Similarly, while more colleges and universities than ever before are offering courses as a means of kick-starting a career, there's more and more competition for jobs at a time when developers are under an increasing threat from uneven global economic conditions.
If you're looking to get into the industry you need to do your research - it's an amazing place to work, and the rewards can be enormous, but make sure you've got your eyes open.
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