- Supermarkets pull 50,000 copies of relaunched Dolly
- Mag shows picture of young model's exposed genitalia
- Staff 'frantically applying stickers' over offending image
AN image showing the private parts of a young female model has forced the first issue of the relaunched Dolly magazine off supermarket shelves across Australia.
In an embarrassing and costly mistake for the teen bible, about 50,000 copies of the "all new" Dolly were recalled from Woolworths and Coles stores due to the offensive image.
Australian Consolidated Press, publisher of Dolly, is now frantically applying stickers by hand to the "too rude" photo in a bid to get the May issue of the magazine back on stands.
Dolly editor Bronwyn McCahon went to ground over the exposure debacle yesterday, refusing to comment on how such an obvious error could go unnoticed, but an ACP spokeswoman was quick to blame production for the slip.
"This was the result of a printing error," the spokeswoman said.
"The image has now had a sticker placed over the disputed area and the magazine has been returned to shelves."
More at home in a copy of Picture magazine than a young girl's title, the naughty image is displayed under a section called Dollywood Gossip and shows a model's dress falling open to reveal her nether regions as she walks down a catwalk.
But an arrow pointing to the girl's genitalia, accompanied by the text "Umm ... we think you forgot something" would suggest editors were well aware of exactly what they were exposing.
A spokeswoman for Woolworths confirmed Dolly had been withdrawn nationally for sale, saying it was a decision made by the company's business team.
In an interview she gave on the magazine's relaunch this week, McCahon said the idea of the new-look title was "to give readers more bang for their buck".
Mission accomplished.
