Tobacco Reduction Strategy
Tobacco is addictive, poisonous and kills 16 British Columbians every day. Even so, more than 600,000 people in BC continue to smoke, with young adults showing the highest rates of smoking. Even though 19 to 29 year-olds have become a major marketing target for tobacco companies, there are few programs to support them. To overcome this, BCHLA is reaching out to these young adults at work, school, in the community and at home. After all, a tobacco-free BC is a healthy place for all of us.
BCHLA Initiatives are:
Tobacco-Free Workplace Initiative
Targeting young adults where they work
Tobacco-Free Post Secondary Initiative
Delivering the message where they learn
Community Outreach Initiatives
Reaching them in the community
Targeted Education Campaign
Informing young adults about the risks of tobacco use
Goals and Targets:
The goal of the BCHLA Tobacco Reduction Strategy is to implement activities that will help achieve the BCHLA Targets for 2010:
- 9 out of 10 British Columbians will not smoke.
To achieve this target, BCHLA has one central objective to support British Columbians:
- To decrease tobacco use and exposure to second-hand smoke among young adults in the workplace, at post-secondary institutions, and in community settings.
- Smoking is responsible for 30% of all cancer-related deaths and more than 85% of lung cancer-related deaths.
- Smoking costs the BC economy more than $2.7 billion annually in direct and indirect health care costs.
Looking for more interesting facts about tobacco reduction?
Check out our media-room backgrounder.