Adify Opens Up API To Expand Technology For Ad Networks
by Leena Rao on May 26, 2009

Adify, a company that powers vertical ad networks, has released its API through a newly formed partner program to allow customers to extend online advertising technologies to the 12,000 publishers who use Adify’s vertical ad networks. Adify’s Network Builder is a technology platform upon which customers can build and commercialize vertical ad networks.

Adify’s Amplified Partner program brings together advertising technology companies Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions and networks who use Adify’s Network Builder, such as SixApartMedia’s VIP Ad Network and Resonate Networks. The release of Adify’s API allows ad technology companies to deliver video, display, and rich media advertising options tailored to each of Adify’s 180 vertical ad networks, which also include networks for the Politico, NBC Universal, The Washington Post, and Martha Stewart Living.

Adify, which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder customers integrate ad products and technology, from Ooyala’s video technology for ads to Rovion’s rich media ads. Adify also recently launched a horizontal business, Adify Media, to let advertisers buy across the networks built on its platform.

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