SearchCenter® User Training
Learn how to use the latest version of Omniture SearchCenter for account and bid management, automated optimization and interactive reporting.
Course Description
This one day course will teach you how to use SearchCenter centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated email alerts. Also, learn how to generate custom and automated reports and intelligently optimize keyword campaigns based on multi-session visitor behavior.
Target Audience
This course is designed for new and prospective SearchCenter users.
Objectives
This course will help you master SearchCenter—the keyword management platform that will enable your company to break away from the competition. Topics include:
- Importing and creating search marketing campaigns with SearchCenter
- Managing, editing and optimizing campaigns in SearchCenter
- Downloading, editing, and committing campaigns using the Microsoft Excel Integration Tool
- Creating automated bid rules
- Measuring campaign effectiveness across keywords, text ads, ad groups, search engines and custom keyword groups
- Using both SearchCenter and Omniture SiteCatalyst reports to gain insights into key segments
- Setting TrueClick™ Traffic Quality thresholds, understanding TrueClick™ reports and enabling email notifications
Course Materials
- SearchCenter Training Manual
Prerequisite
- A basic understanding of Omniture SiteCatalyst is recommended, including interface and reporting options.
