Discover OnPremise for Retail—Rapid Business Insights for Retail
Description
Omniture Discover OnPremise™ for Retail provides organizations with rapid business insights using real-time analysis of very large volumes of continuously changing point-of-sale and kiosk data. Discover OnPremise correlates that data to online interactions for a deeper understanding of customer responses across multiple channels. Discover OnPremise is part of the Omniture Online Marketing Suite of applications for online business optimizations.
Business Challenges
Customers interact with retailers through a variety of channels including over the Internet, at a store or kiosk, or over the phone. Typically, a customer will interact with a retailer through a combination of touch points to make a purchase decision. However, organizations are challenged with correlating information across multiple channels to better understand customer behavior patterns and interactions.
Solution
Discover OnPremise for retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.
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Data Collection Sources
Data collection for online and offline channels to better understand cross-channel customer behavior.
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Customer Pathing Across Channels
Customer pathing across online and offline interactions channels.
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Geographical Analysis
Powerful visualization of demographic and competitive data to identify new store locations.
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Data Segmentation
Unlimited customer segmentation for purchase propensity scoring and customer attrition analysis.
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Free-form Querying
Add new dimensions on the fly to adjust analysis for seasonality and product category changes.
Data Collection
- Flexible data collection options from one or multiple sources including delimited, XML and ODBC formats
- Easily load integration meta-data about customers, products, or campaigns
- Collect data in real-time or batch mode
Extract Transform and Load (ETL)
- Easily extend the data schema for analysis
- Visibility into processing steps for data validation and auditing
- Automated system checkpoints for faster data reprocessing and recovery
- Extensive data transformation options include parse, append, merge, and categorizing of data for processing and extraction
Rapid Performance
- Parallel processing for greater performance and scalability
- ‘Whole dataset’ processing on billions of records at a time
- Randomized statistical technique that provides approximate results for trends analysis immediately, queries refined incrementally until query completion
Visualization
- Visualizations include line and bar charts, tables, scatter plots, 2D and 3D process maps, path browsers, and worksheets
- Automatically add color coded legends for better visualization
- Setup visual markets before or after any event to track activities and trends over time
- Visualize spatial data such as customer, store, ATM, or competitor locations on interactive global maps
Advanced Segmentation and Filtering
- Create an unlimited number of real-time segments based on any data in the data set
- Filter Editor provides comprehensive logic to create segments and subsets of an entire dataset
- Segment Export to group customers and export on a one-time or continuous basis to external systems
Analytics
- N-dimensional analysis capabilities to automatically correlate and cross-tab all data
- Share dimensions, metrics, and analysis workspaces to collaborate with colleagues
- Annotation call-outs for data clarification and explanation
- Excel-like worksheets to build scenarios and KPI dashboards
- Navigate from high-level trends to contributing data at its most granular level
- Data correlations and confidence metrics guide user analysis and validate conclusions
Retail Channel Reporting, Dimensions and Metrics
- High-quality reports can be printed or exported to Microsoft Office products
- Ability to export both pre-processed and post-processed data to other systems such as a data warehouse
- Omniture Consulting provides retail channel specific reports and workspaces. Examples include: Basket analysis, Geographic Summary, Purchase sequencing analysis, Competitor location analysis, Sales summary, Demographic analysis, Store analysis
- Omniture Consulting provides dimensions and metrics. Examples include: Demographic data, Customer profitability, Purchase amount, Number of transactions, Total and average revenue, Total and average margin, Revenue per customer, Store name