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Closed-loop Marketing
Organizations often find themselves in a position of having created systems that work toward a similar goal, but don’t work together. Whether it’s marketing and sales, or online and traditional marketing efforts, too often they happen in silos.
With Omniture’s Closed-loop Marketing, you can close those gaps by measuring and optimizing marketing’s contribution to sales and revenue. You’re able to:
- Maximize the quantity and quality of leads delivered to sales.
- Measure online and offline campaign results based on sales metrics beyond the lead.
- Align sales and marketing.
Marketers can now measure the ROI of marketing programs across all channels, both online and offline, as well as to the greatest level of detail—ad impressions, page views, clicks, leads, sales, opportunities, closed deals, and revenue.
Pre-integrated with Salesforce™ through Omniture Genesis, the solution is 100% on-demand, requires no datamarts and leverages pre-packaged data and process integration to simplify implementation.
Campaign ROI by Channel & Tactic
Measure and optimize campaign performance beginning with marketing costs and closing the loop with sales and customers.
Campaign Effectiveness by Lead Quality
Analyze campaigns by comparing lead quality metrics such as lead-to-opportunity conversion and lead-to-close conversion.
Campaign Measurement Beyond the Lead
Measure and optimize promotions such as whitepapers, product tours, and webinars with metrics deep into the sales cycle.
Campaign Deal Size by Tactic
Rank campaign success by sales metrics such as average deal size, sales-per-opportunity and length of sales cycle.
