Friday night saw the unveiling of another public service announcement from Jay-Z: "You rappers singing too much/ Get back to rap, you T-Pain-ing too much/ I'm a multi-millionaire/ So how am I the hardest n---a here?"
On New York's Hot 97 radio station, Jay premiered a new song from his forthcoming Blueprint 3 LP called, "D.O.A.," or "The Death of Auto-Tune."
"This is anti-Auto-Tune, death of the Ringtone," Hov begins rapping over a track co-produced by Kanye West and No I.D. Hard drums and horns blaze as Jay conjures images of a black John Dillinger holding a smoking Tommy Gun, laying down a fool ignorant enough to stand in his way. Jay is back to kill biting MCs.
"This ain't for iTunes, this ain't for singalongs," he raps later in the song. "This is Sinatra at the opera, bring a blonde ... My raps don't have melodies/ It should make jackers commit felonies/ This ain't a #1 record, this is practically assault with a deadly weapon."
"We actually removed all the songs with Auto-Tune off of his album," West said, "to make the point that this is an anti-Auto-Tune album, even though I released an album that has all Auto-Tune!"
Later on Friday night, Jay called into Funkmaster Flex and Mister Cee at Hot 97's studios to explain that he's taking aim at artists who use Auto-Tune as a crutch. He also compared the vocal enhancement usage by rappers to wearing throwback sports jerseys back in the day: Everybody started to wear them and they got played out.
"I think I said something important," he said, adding that he spoke out "only on the aspect of moving [the conversation] forward," and elaborated about who he was not going at.
"The guys who did it, did it great," he explained. "T-Pain, he does great melodies. If you listen to Kanye, great melodies. If you listen to [West's] 'Say You Will' or 'Heartless,' great melodies. [Lil Wayne and T-Pain's] 'Lollipop' was a fantastic melody. Everybody can't do it. Let them guys do it. They got their little niche, let's move on. That's just my opinion. I don't know if everybody feels the same way."
The Brooklyn MC said his intention with the record was to "draw [a] line in the sand."
The Jiggaman confirmed that his long-awaited Blueprint 3 is coming out via a new partnership with Atlantic Records; the album is expected to be released on September 11. They will handle the distribution for the album, which is housed on Hova's Roc Nation.
"I got the foundation and I'm ready to blast off," he said.
"I bought my album back — I overpaid for it," he added about recently ending his long stint with Def Jam Records. "I believe at this point in my career, I wanted to be totally independent and free in what I wanted to do. Def Jam and Universal, they did a beautiful thing in letting me pay. They overcharged me a little bit, but I appreciate all the years they put into my career ... I could never have a [traditional] record deal. I'm working with Atlantic, they gonna distribute the album and they're doing a fantastic job. I get a chance to connect with the people I started my career with. It's almost like poetic justice."
Expect more from Jay soon. DJ Skee took to Twitter to say that the first official single from Blueprint 3 will be "On That," featuring Drake. Jay wasn't asked and didn't speak on that song, but he did talk a little bit about the album's feel.
"The vibe I'm on is, stripping it down and bringing it back classic," Jay said. "I hear people, I gotta get back in my square and really let people know what time it is really quick."