SocNet Branding Fails to Sway WomenSeptember 03, 2009 Although marketers have made major inroads in reaching online audiences, their efforts have gained little traction with female consumers, according to new research. A study by ad:tech Chicago and Q Interactive analyzing how women engage online with brands finds 75 percent of women reported that social networking sites have little bearing on their purchasing decisions. 
DDB Brazil's 9/11 Ad: A World of TroubleSeptember 03, 2009 Our ad critic, Barbara Lippert, shines some perspective on this week's raging controversy. 
Sweet 'N Low Goes Into PlaySeptember 03, 2009 Fellow Cumberland brands Sugar in the Raw and Butter Buds are also part of the review. 
Don Imus, Fox Biz Ink Multi-Year DealSeptember 03, 2009 Don Imus is on his way to the Fox Business Network under a multi-year deal.
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DDB Brazil's 9/11 Ad: A World of TroubleSeptember 03, 2009 Our ad critic, Barbara Lippert, shines some perspective on this week's raging controversy. |
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