SEOmozBlog

Personally I hate SPAM with a passion and I’m sure many of you will agree that you hate it also.  Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form.  I went to the usual places to see if I could find the answer and was a little let down with the solution, that was presented, CAPTCHA. I’m ...

What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday.  Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...

In 1970 the total retail value of pornography was no more than 10 million dollars. Today, porn is close to a billion dollar industry. According to Alexa, four of the hundred most trafficked sites one the web are porn sites. Every month there are over million searches made every month for porn related terms and that number is ...

In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible. Sections in this post: Linkscape's Web Index Over Time Upgrades to Link Data & Metri...

When I talk about 'niche blogs', I mean blogs that are regularly updated and focus mainly, but not exclusively, on a certain subject area like, for example, crocheting or tea. More often than not, a blog with a specialty will be of a much higher quality than your average 'rambling and musings of x' site. However, with a zillion new blogs published per hour, it's getting increasingly difficult to ferret these quality blogs out, particularly if they're not in the business of being found. That makes it sound like I'm talking about underground crochet blogs. I'm not. I just mean blogs that aren't particularly well optimised for the search engines and don't know an awful lot about things like title tags or keyphrases.

 Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...

Dear @UnitedAirlines,As you are well aware, @DaveCarroll has released a well-produced music video about lousy customer service that he experienced.  The video is thought-out, witty, satarical, and (most of all) it strikes a chord w...

This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...

Every now and then great conversations happen via Twitter -- by conversations I mean when multiple people Tweet and "@" each other regarding the same topic. During the day when so many people are online, there is a lot of "noise" which can make it pretty difficult to keep up. However, if you've ever had the joy of being a part of one of the #nightcrew search marketing Twitter conversations, then you know some of the gems I'm talking about. This is actually a great way to get to know other people from the community!

Hi Folks, While brainstorming potential blog post topics I decided that keyphrase research doesn't get enough love here and I merrily agreed to write a post on the topic. Little did I know that this would result in a morning of maths. Monday morning to be precise. Monday maths morning. I might make that a recurring theme. This post is going to be all about the adcente...

We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...

A rundown of the news in online marketing and technology featuring with actionable takeaways for how you can improve your business.

Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to understand what you must do--and avoid--to make sure your site is re...

I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs. I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the word "clients" is interchangeable with "marketing manager" or "executive team" for in-house SEOs. ...

We all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page will take some time to get indexed, much of it's strength (certainly initially) is likely to come from internal links, and it's unlikely to have a great crawl rate.