| Marketing Daily Issues
for March 2007 |
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Marketing Daily - Friday, Mar 30, 2007
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Holiday Inn Strikes Deal With Hall of Famer Cal Ripken, Jr. by Karl Greenberg
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Doh! Looks Like 7-Eleven Stores May Get Homered by Nina M. Lentini
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Petco Derby To Showcase Growing Segment of Market by Sarah Mahoney
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Chrysler, Sirius Introduce 'Backseat TV' With Kid Shows by Karl Greenberg
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Sunless Tanning Sales Drop, But Products Continue to Multiply by Karlene Lukovitz
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Anheuser-Busch-Commissioned 'American Brew' To Air
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Statement Issued To Press By Julie Roehm
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Actress Christina Ricci Signs Up With Samsonite
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Spa Industry To Offer $50 Treatments In April
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American Eagle Makes Marketing Department Postings
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Marketing Daily - Thursday, Mar 29, 2007
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MTV Mobile Launches Sites With Pepsi, Intel On Board by Laurie Petersen
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Motorola Unveils New Products Amid Losses In Handset Biz by Emily Burg
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TD Banknorth Breaks First Brand Campaign Amid Job Losses by Judy Warner
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Synova To Launch Campaign To Reintroduce The Today Sponge by Karl Greenberg
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Discover Small-Business Card Goes Up Against Brand Leaders by Karlene Lukovitz
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Brownback Warns Food, Ad Industry: Do It Or Rue It by Nina M. Lentini
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Buick Eyes Boomers In Resurrecting 'Super' by Karl Greenberg
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San Francisco Law Signals Big Changes For Grocery Chains by Sarah Mahoney
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Dial 'M' For Macy's, Inc. On New York Stock Exchange
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South Park Mobile Game Coming To A Phone Near You
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EPA Inspecting Wal-Mart's String Confetti
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American Express Launches New Reservation Tool
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Marketing Daily - Wednesday, Mar 28, 2007
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Nestle, Coke Agree To Compete In U.S., Japanese Markets by Nina M. Lentini
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American Airlines Partners With Affinity Circles To Pursue Alumni by Emily Burg
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Sunsweet Rides The Healthy, Portable, Convenient Snack Trend by Nina M. Lentini
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Hyatt Launches Pilot Digital Music Program by Karl Greenberg
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Michelin Unveils Safety, Economy, Environment Ad Campaign by Karl Greenberg
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In Denim, The Line Between Mass And Class Is Fading by Sarah Mahoney
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Small Business Is Increasingly Big Business For Major Credit Cards by Karlene Lukovitz
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Diageo Brands Top In Category At San Francisco Competiton
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SmartPower Ad Contest Offers $10,000 For PSA
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Wendy's Out With Frescata Spring Line
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Marketing Daily - Tuesday, Mar 27, 2007
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Integrated Marketing Bumps ROI As Marketers' Top Priority by Wayne Friedman
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Chrysler Targets Commuters With Dodge Avenger PR Stunt by Karl Greenberg
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AT&T; Launches First Three-Screen Traditional-Content Deal by Emily Burg
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Tribeca Film Festival Adds Slew Of Big-Name Sponsors by Karl Greenberg
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Wal-Mart, Home Depot Toy With Smaller Formats by Sarah Mahoney
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Discover Closer To IPO, Reports Increase In Marketing by Judy Warner
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McDonald's Tests 'Angus Third Pounder' In California by Nina M. Lentini
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Tennis Star Roddick Inks Deal With AriZona
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Virgin Atlantic Backs Anglicization Of N.Y.'s Greenwich Village
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Sharp Electronics Taps Publicis Group's Relay Worldwide
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PAAS Easter Egg Decorating Kits In First TV Ads
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Marketing Daily - Monday, Mar 26, 2007
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Newest Next In Media: Ads On Employee Clothing by Nina M. Lentini
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Honda Starts Ad Engines As Racing Season Gets Underway by Karl Greenberg
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Chase Targets Chinese-Americans With Home Show, Ad by Karl Greenberg
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Magazine Ads, Articles Play Big Role In Online Searches by Sarah Mahoney
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J.D. Power Predicts Pickup Truck Sales Will Sizzle by Karl Greenberg
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P&G; Pops Pringles Out Of Cans In Line Extensions by Nina M. Lentini
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Hasbro Launches Spider-Man Toy Tie-In
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Colianni Leaves Mazda, Returns To Ford
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Morton To Head Marketing At GE Commercial Finance
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Marketing Daily - Friday, Mar 23, 2007
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Travel Sites Strive To Differentiate Via Value-Addeds by Karlene Lukovitz
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Sharp Is Keen To Reach MLB Fans With New Pact by Karl Greenberg
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Bank of America Is 'Most-Talked About' by Judy Warner
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GM Lightens Load At Dealerships, Helps Redesign Them by Karl Greenberg
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Verizon Wireless Launches 30-Day 'Test Drive' Program by Emily Burg
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Clubs Like Curves, Planet Fitness Have Found Their Niche by Sarah Mahoney
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Coke Readies Marketing Plans For Diet Coke Plus
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Playtex, Baby Einstein Launch Feeding Products Line
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Tweeter To Close 49 Stores, Build More 'Playgrounds'
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JC Penney, Surfing Twins Launch Clothing Line
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Marketing Daily - Thursday, Mar 22, 2007
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Acura Brings Sponsored Events To Fans Missing The Action by Karl Greenberg
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Harmony Pharmacy Opens Airport Store At Newark by Karl Greenberg
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National Retailers Group Optimistic About Easter Spend by Sarah Mahoney
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Most-Searched-For Brand In 2006? myspace by Laurie Petersen
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Xerox Promotes Consulting, Color Biz With New Ads by Emily Burg
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Diageo Debuts Tanqueray Rangpur Gin
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Report: Retailers To Open 94,000 New Stores By '11
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Toyota Counters NHTSA Crash Test Result
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Hershey's Readies New Antioxidant-Rich Candy Bars
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Letters From Our Readers Commentary by Nina M. Lentini
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Marketing Daily - Wednesday, Mar 21, 2007
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American Greetings To Roll Out Ellen DeGeneres Line by Sarah Mahoney
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Philips Lighting, JWT Support Teen's Environmental Effort by Nina M. Lentini
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IRI Finds New Products With Taste, Health Bennies Do Well by Adrienne W. Fawcett
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Pontiac Pulls Out The Stops For March Madness by Karl Greenberg
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Hyatt Targets Multi-Taskers With Blended Lifestyles by Karl Greenberg
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Illuminated Billboards Sign of the Times in Hub by Judy Warner
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Yankee Candle Drives Growth by Playing to Its Strengths by Karlene Lukovitz
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Live from OMMA: Roehm, Womack Discuss The Future by Emily Burg
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Char-Broil, Toyota Launching Tour To 210 Lowe's Stores
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Claire's Stores Sells Out For $3.1 Billion
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Coors Unveils New Ads, Taglines For Brand Portfolio
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Lipton Tea Hires Omnicom Siblings
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Marketing Daily - Tuesday, Mar 20, 2007
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Honda, Nissan Target Urban Buyers With Guerrilla Techniques by Karl Greenberg
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MassMutual Shifts Dollars Online With New 'Front of Mind' Ads by Judy Warner
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Nearly Half Of Rx Sales Don't Include Other Store Purchases by Karl Greenberg
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Papa John's, H&R; Block Reward Tax 'Pro-crust-inators' by Nina M. Lentini
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Mercedes To Urge Europeans To 'C-for Yourself' by Karl Greenberg
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Live From OMMA: Branding In Cyberspace by Emily Burg
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Abercrombie & Fitch Adds A British Accent
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Investment Group To Purchase ServiceMaster
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Clorox, TV Land Promote Family, Cookouts
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Miller Signs On With Four Music Venues
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Marketing Daily - Monday, Mar 19, 2007
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Marketers Focus On Garage As Next Organizational Frontier by Sarah Mahoney
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Suzuki Showcases Subcompact, SUVs At Ski, Snowboard Events by Karl Greenberg
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Brands Line Up To Welcome Teletubbies To U.S. For First Time by Nina M. Lentini
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Legal Music Downloads Rise, But P2P Sharing Still A Threat by Emily Burg
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Cosmetically, It's Allergan's Botox By A Long Shot by Christine Bittar
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This Year's Garden Trends: It's About Eco-Chic by Sarah Mahoney
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Upscale Coffee Makers Drive Segment But Overall It's Flat by Karl Greenberg
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Hertz Taps BBDO For Online Work
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Jack In The Box Advertises Its All-Day Breakfast Menu
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7-Eleven Elevates VP/Marketing to CMO
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U.S. Wine Exports Up 30% In Value Last Year
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Marketing Daily - Friday, Mar 16, 2007
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Bosch Inks Deals With Utilities For Energy Star Rebate Promo by Karl Greenberg
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Tesco May Change American Idea Of Convenience Stores by Sarah Mahoney
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Toyota, Urban Outfitters In College Radio Promo by Karl Greenberg
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Similac Contest To Reward Young Mothers With Paychecks by Nina M. Lentini
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Cell Phone Users' Acceptance Of Mobile Ads On The Rise by Emily Burg
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Verizon, TiVo Partner To Offer Mobile Program Scheduling by Emily Burg
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With Record Results, Aeropostale Plans 85 New Stores
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Topps Launches Vertigo Candy With TV Ads
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Study Finds McD's Tops With Those Under 18
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Chick-fil-A Celebrates Product Launch With Green Version
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Marketing Daily - Thursday, Mar 15, 2007
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Coca-Cola/L'Oreal's Beauty Tea Would Fit Right In by Sarah Mahoney
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AT&T; Follows Apple, Nokia, Opens High-Profile 'Experience' by Emily Burg
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Parents Teach Fiscal Responsibility Alongside Consumerism by Adrienne W. Fawcett
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Ford To Stamp Everything But Blades Of Grass At Cowboys Stadium by Karl Greenberg
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The Hartford To Launch New Stag Ads During Tourney Coverage by Judy Warner
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Home Depot Offers 'Mea Maxima Culpa,' Latest In A Line by Karl Greenberg
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Life-Cycle Of Brand Love: From Tweens To 20s by Sarah Mahoney
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Incredible Edible Arrangements Spend Backs Firm's Growth by Nina M. Lentini
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Changes Afoot In Sneaker Biz: Fashion Rules Again
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General Motors Reports $207B In 2006 Revenues
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Research Unveils Stars In Food Flavor, Ingredient Trends
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Greenberg Named 'Marketing Daily' Reporter
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Marketing Daily - Wednesday, Mar 14, 2007
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Turner: We'll Get Your Brand Into Our Programming by David Goetzl
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Ad Spend Slowing Due To Shifting Ad, General Economies by Karlene Lukovitz
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Pharma, Telecoms Stand Out in Sluggish Ad Spend Year by Karlene Lukovitz
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Jeep Salutes Patriot With Integrated, Interactive Campaign by Karl Greenberg
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Starbucks May Sign McCartney To Hear Music Record Label by Nina M. Lentini
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Teens Driving Growth Of Iced Teas Across All Meals by Karl Greenberg
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Discover To Reward Consumers Who Manage Credit Well by Judy Warner
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Coal Company Is Out With Corporate Image Push
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Mattel To Launch 'Barbie Fairytopia' On DVD
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Marketing Daily - Tuesday, Mar 13, 2007
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Saturn, GM Partner With Rodale In Health, Fitness Deal by Karl Greenberg
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Leverage User-Generated Content To Boost Brands by Emily Burg
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Dairy Queen's FlameThrower Ads Tickle YouTubers by Nina M. Lentini
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ANA Calls For 'Brand-Specific' Commercial Ratings by Joe Mandese
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McDonald's Recasts Morning Campaign With Online Video Twist by Tobi Elkin
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GM Consolidates Web Work At Digitas by Laurie Petersen
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Calvin Klein Unleashes Steamy Online Video
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HeadBlade Signs Gay Former NBA Player
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Sanofi-Aventis Out With Site For Sore Eyes
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Spa Finder On Track For Grand Central Consumer Expos
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Wachovia, Pace Launch Magazine For College-Bound, Parents
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Bluefly Plays On Naughty Girl Notion Commentary by Nina M. Lentini
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Marketing Daily - Monday, Mar 12, 2007
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Let's Face It, McDonald's Got A Brand New Bag by Nina M. Lentini
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New Honda Motorcycle Ads: It's About The Ride by Karl Greenberg
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Study: Black Doctors Favor DTC Drug Marketing by Karl Greenberg
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Game Console Usage Is Up 18.5% Since 2004 by Emily Burg
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Jones Soda Revenues Sparkle As It Preps First TV Ad by Karl Greenberg
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In Digital Camera Market, It's The Sizzle Fo' Shizzle by Nina M. Lentini
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Delta Realigns Marketing Department Again
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Take A Hint, Meet The Robinsons
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British Market Researcher Acquires Retail Forward
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Correction
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Marketing Daily - Friday, Mar 9, 2007
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Grab-and-Go Food Brands Are Eating Food Service Revenue by Karlene Lukovitz
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Hyundai To Launch Game Guaranteed To Go Viral by Karl Greenberg
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An Obvious Co-Brand: Game of Life Takes Visa by Judy Warner
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NBC To Offer Download Store To Compete With iTunes by Emily Burg
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Dunkin' Donuts Signs A Very Busy Rachael Ray by Nina M. Lentini
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Retailers Suffer From The Big Chill, But Saks Is Smokin' by Sarah Mahoney
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Microsoft Extending Marketing To Concerts, Social Events by Emily Burg
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Citizen Watch Signs 'Unstoppable' Tennis Star
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Jeep Signs On To 'Soul2Soul Tour 2007'
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Marketing Daily - Thursday, Mar 8, 2007
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Another Way The Rich Differ: They're Online Longer by Adrienne W. Fawcett
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Avon Signs Jennifer Hudson To Imari Fragrance Deal by Christine Bittar
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Ducati Cuts Marketing Department, Increases Sales by Karl Greenberg
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Pampered Pets Driving Industry Growth Toward $40 Billion Mark by Nina M. Lentini
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Hot Fish: Tilapia Still Rocks, But Make Way For Cobia by Sarah Mahoney
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Carmakers Offer 'Live' Chat To Online Shoppers by Karl Greenberg
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Reebok Drags Down Adidas' Results
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Ray-Ban Launching Edgy, 'Never Hide' Campaign
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Marketing Daily - Wednesday, Mar 7, 2007
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March Madness: Dell, Marriott, State Farm In Game by Nina M. Lentini
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Lunch May Not Be Free, But Parking Is On GM by Karl Greenberg
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Huggies Adds Sunscreen To Disposable Swim Line by Karl Greenberg
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Quaker Maid Reprises Steak-Umms Lyrics In New Campaign by Nina M. Lentini
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AMC, J&J; In Deal To Promote Visine During Films by David Goetzl
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Going Green: BofA Commits Billions to Ecofriendly Initiative by Judy Warner
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Estee Lauder Looks To Editors For Input On Promotions by Christine Bittar
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Starwood Hotels Narrows CBO Position To 4 Finalists
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Quiznos Names Former Yum Marketer EVP/CMO
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Brand Louvre Found To Be Worth Half A Billion
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Marketing Daily - Tuesday, Mar 6, 2007
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Scion's Web-Based Pre-Launch Scorns Tradition by Karl Greenberg
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Fisheye Positions Self As Latest In Wine Packaging by Emily Burg
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Frito-Lay, Diageo Target Those Who Would Own Homes by Nina M. Lentini
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A&P; Pays $1.3 Billion For Rival Pathmark by Sarah Mahoney
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Chase Aims to Simplify Services, Targets Families by Judy Warner
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Wendy's International Fills New Marketing Slot
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Wal-Mart Sacks Technician For Eavesdropping
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Marketing Daily - Monday, Mar 5, 2007
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Coty, Lord & Taylor Test Merchandising Format by Christine Bittar
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Swimsuit Season Marches In, Always Too Early by Sarah Mahoney
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T.G.I. Friday's Is First Chain To Think Small by Lisa Bertagnoli
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Auto Sales Reflect Driver Trend Toward Small by Karl Greenberg
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Chase Drops, Still Tops Direct Mail Volume List by Judy Warner
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Chrysler Goes All Out For Dodge Avenger by Karl Greenberg
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Matzos Packing Prizes During Passover Season
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Glaceau To 'Revive' Students On Break In Florida
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Marketing Daily - Friday, Mar 2, 2007
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Ford Banking On Third-Party Compliments by Karl Greenberg
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Restaurant Spending Up, Especially Grab 'n' Go by Adrienne W. Fawcett
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Chrysler Eyes Trucks To Put Spring In Its Sales Step by Karl Greenberg
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New Virgin USA Brand Chief Has Full Agenda by Emily Burg
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Bank Buys Naming Rights To Youth Soccer Fields by Judy Warner
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OJ Marketers Hunker Down, Try To Weather The Weather by Karlene Lukovitz
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Reebok Reinvents The '80s: Will Kids Fall For Mom's Old Shoes? by Sarah Mahoney
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MediaPost Raw: Live And Unadulterated For The AAAA Media Conference
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Is Hummus The Next Salsa?
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Verizon Leads In Customer Loyalty For 9th Quarter
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Marketing Daily - Thursday, Mar 1, 2007
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Ford Gives Edge To Mobile For Creating Engagement by Mark Walsh
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Home Depot Predicts Another Tough Year by Sarah Mahoney
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Papa John's, GameFly Target Dudes In Multi-Tiered Promo by Nina M. Lentini
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Dell Gives In To Customer Demand, Will Sell Linux PCs by Emily Burg
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McDonald's Targets Hispanics With Filet-O-Fish Promo by Emily Burg
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P&G; In Deal To Market Items Like Anti-Cellulite Device by Christine Bittar
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MediaPost Raw: Live And Unadulterated For The AAAA Media Conference
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Lowe's Aims To Unleash Pumpkin Envy
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