racing through the desert in a 4-wheel drive truck, doing
100 miles an hour. And all you can see is dirt and dust flying
off the truck in front of you. Suddenly, a speeding 4-by-4
swerves directly in your path. You jam your foot down hard
on the brake and prepare for impact…and then you remember,
it’s only a movie.
When the image is so real you can’t tell it’s
a motion picture, it must be Showscan. Because the remarkable
Showscan film process creates an astonishing level of quality
that nothing else in the film, video or computerized virtual
reality industry can match.
This heightened sense of reality is possible because of one
simple fact. The human eye perceives the world as if it were
running at a film speed of approximately 60 frames per second.
Unfortunately, conventional motion pictures operate at 24
frames per second. And most other special film formats operate
at 30 frames per second. As a result, there’s a large
gap between what you see in a motion picture and what you
see in reality. But Showscan has changed all that.
The Showscan process projects 70mm film at the accelerated
rate of 60 frames per second (fps). This produces extraordinary
images with far greater depth, clarity and realism than has
ever been seen in motion pictures before. In fact, the Showscan
process approaches the maximum amount of visual information
that the human eye can process each second. More than ten
times that of conventional 35mm film.
And because our 70mm film frame allows more light to be projected
through the image, our colors are brighter, truer and more
Other special format film may offer large screens, but bigger
isn’t all it takes to be better. Because when it comes
to image quality and clarity, what’s really important
isn’t the size of the screen but the speed of the film
projection. That’s why Showscan’s 60 frames per
second process produces a clearer, more realistic image than
any other film format in the world. Period.
It’s taken almost 100 years for motion pictures to
produce an image comparable to reality. But now, thanks to
the remarkable Showscan process, the true power of film has
finally been unleashed. And movies will never be the same.