Category: Search in the Media
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The Long Tail Theory Gets Challenged, Just Not in Search Query Demand
Posted by randfish on Mon (12/22/08) at 10:53 PM to Search in the Media
Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:22 thumbs up, 1 thumbs down -
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The Evolution of Search Results and What It Means for Search Marketers
Posted by randfish on Mon (12/22/08) at 12:15 AM to Search in the Media
In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:15 thumbs up, 0 thumbs down -
Via Enquisite: PPC Agencies Make 45X What SEOs Do for the Same Value
Posted by randfish on Thu (12/4/08) at 01:30 PM to Search in the Media
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...18 thumbs up, 0 thumbs down -
Oh My God! Search is Changing Forever! SEO is Doomed! Run for the Hills!
Posted by randfish on Mon (11/24/08) at 11:33 PM to Search in the Media
With every tweak and change that comes to Google, it seems there's a new round of questions and blog posts and hand-wringing that follows the same old formula: With the release of their new yippdy goobledy wobbledy, Google has changed the search game forever. Forget classic SEO, from now on, it's going to be all about blah blah blah....65 thumbs up, 2 thumbs down -
Normally, It's a Good Thing to Get Featured on Techcrunch
Posted by randfish on Wed (11/19/08) at 03:02 PM to Search in the Media
Well, not this time. New York-based advertising firm MediaWhiz, never one to worry about gray areas when it comes to advertising, has launched a new product today called InLinks. It’s fairly straightforward - ...11 thumbs up, 0 thumbs down -
A Half Dozen Random Thoughts from the World of Tech News
Posted by randfish on Tue (9/23/08) at 12:02 AM to Search in the Media
After a long trip out of town, I'm back in Seattle and reading the tech news roundups tonight, so I thought I'd share a few of my thoughts and start some hopefully productive discussions as well. Knol is losing out to Wikipedia according to Farhad Manjoo of Slate. First, a big sigh of relief. Second, bewilderment ...12 thumbs up, 1 thumbs down -
The Times Online is reporting today that "charities involved with eating disorders" are asking sites like YouTube and MySpace to ban or remove groups and videos that glorify and promote afflictions such as anorexia. While neither service is showing much interest in censoring their weight-ob...12 thumbs up, 1 thumbs down
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Link Farming in the Toronto Star
Posted by randfish on Wed (7/18/07) at 12:01 AM to Search in the Media
I feel almost bad for reporters in the mainstream media who attempt to cover the search marketing field. It's a tough gig to wrap your head around the concepts of what makes the industry tick, made doubly so by shady tactics and those who practice them. When these combine to slip past Google's spam filter and slide onto the desk of a hapless journalist, it's time for Rand to put on his sleuthing...16 thumbs up, 1 thumbs down -
All the Useless Chatter that's Unfit for the News
Posted by randfish on Wed (12/13/06) at 11:30 PM to Search in the Media
Every so often, I make the miserable mistake of searching for news about our industry. If I believed 1% of what I came across, I'd probably shut down SEOmoz the next morning (makes a good case for media skepticism, wouldn't you say?). Just have a look: This brilliant press release on "debunking the myth of se...2 thumbs up, 0 thumbs down -
Elinor Mills from C|Net on Digg Marketing
Posted by randfish on Mon (12/4/06) at 10:57 AM to Search in the Media
This fine Monday morning brings us yet more evidence of the tech media profession making inaccurate and somewhat biased, anti-marketing claims. Elinor Mills of C|Net's News.com authored a piece entitled - The Big Digg Rig, which purportedly exposes the unethical and manipulative practices of marketers who attempt to gam...1 thumbs up, 0 thumbs down -
Conde Nast - Why Not Bring that $65 Million Our Way?
Posted by randfish on Tue (10/31/06) at 03:06 PM to Search in the Media
I know I'm always making fun of Alexa data, but this one was just too good to pass up. A lot of folks have been talking about Reddit's acquisition today, and I know that many of them have been pointing to Reddit's Alexa graph... ...1 thumbs up, 0 thumbs down -
43 Percent of Voters Going Online for Political Information
Posted by randfish on Sun (10/29/06) at 10:05 PM to Search in the Media
I believe that we're at the very nascent beginnings of web marketing in the political sphere, and as studies, like this one from the AP, suggest, more and more of the millions of dollars of campaign funding will go towards SEO, PPC & web content strategies. From the piece: ...1 thumbs up, 0 thumbs down -
The Intersection of Media & SEO
Posted by randfish on Mon (9/18/06) at 06:30 AM to Search in the Media
SEOmoz has been in the media more than most firms in our industry, and that's spurred some curiousity from readers. How did SEOmoz achieve its media connections? Why did the stories include our quotes? How can a small firm achieve media visibility? One of the first keys to understanding my perspective (and, thus contributions) on this subject is to get a background on our media involvem...1 thumbs up, 0 thumbs down -
SEO is One of the Hot, Up & Coming Jobs
Posted by randfish on Fri (8/4/06) at 12:30 AM to Search in the Media
Thanks to Ryan McCann, who pointed me to this article from MSN Careers - Four Jobs on the Cutting Edge...1 thumbs up, 0 thumbs down -
Two Great Pieces from Slate; One on the Long Tail, the Other - Linkbait
Posted by randfish on Tue (7/25/06) at 02:42 PM to Search in the Media
Slate's begging for two blog entries with their content today, but I'm going to put both subject in one to help conserve space. Besides, they really don't need link love from the SEOmoz's of the world . The first piece is a review of ...1 thumbs up, 0 thumbs down
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