Regretfully, we here at Nambu have decided to shutdown tr.im, the first step in shutting down all of our products and services within that brand.

tr.im did well for what it was, but, alas, it was not enough. We simply cannot find a way to justify continuing to work on it, or pay its network costs, which are not inconsequential. tr.im pushes (as I write this) a lot of redirects and URL creations per day, and this required significant development investment and server expansion to accommodate.

tr.im has thousands and thousands of users, creating tens of thousands of URLs per day. But, we were a little surprised to learn, *no one* wanted to take it over. We quietly contacted a number of people within the Twitter development world, and nobody wanted it in exchange a token amount of money. No one perceived any value in it, or they wanted to operate a shortener under a differently branded domain name.

And, users will not pay for URL shortening, and why should they?

And, the data that tr.im generates — the hottest links that people are sharing right now — is all well and good, but everyone has this data. tr.im gets hit by countless bots every day farming this data to create and operate websites such as tweetmeme.com. So, *everyone* has this data, meaning it is basically worthless *by itself* to base a business on (as bit.ly and others are attempting to do) at least in our humble opinions.

And finally, Twitter has all but sapped us of any last energy to double-down and develop tr.im further. What is the point? With bit.ly the Twitter default, and with us having no inside connection to Twitter, tr.im will lose over the the long-run no matter how good it may or may not be at this moment, or in the future.

So, in summary, there is simply no point in continuing to operate or work on tr.im, and we are moving on to greener pastures. We appreciate all the support and kind words about tr.im we received over the past 12 months, but change is ultimately good, and bit.ly can more than accommodate your URL shortening needs.

I can be reached at ejw@nambu.com regarding tr.im or anything else.

All the best.


  1. cosmocatalano reblogged this from trim and added:
    mine). Nambu could stand...time into refining their OS X app, anyway.
  2. trim posted this
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