A programme which deftly utilises a full range of techniques to engage directly with the audience. At the same time the audience response becomes an integral part of the output and allows the audience themselves to influence the news agenda.
Whilst it is the listeners who genuinely lead the content of the Big Brum Breakfast, Elliot and Caroline still exert an impressive sense of direction. The programme is funny and irreverent but also touching in places really compulsive listening and a great start to anyones day.
From the outset this programme dealt with original and difficult interactive elements extremely skillfully. The effortless way in which they were woven in to the overall shape and feel of the output showed a real understanding of the audience and their own interactive lives.
Pete is an extraordinary presenter who creates unique points of contact with his audience. The judges were particularly impressed by the way he combines combat with compassion and the array of devices he uses to keep his show sounding fresh.
Victoria Derbyshire demonstrates an outstanding ability to involve her audience in the fabric of her programming. The audience is allowed to play a full part in generating content and determining editorial direction, while the presenters personality and professionalism assures that continuity is retained throughout.