Posted on Fri, Jul. 10, 2009
Medical marijuana moves mainstream
By Dana Hull
San Jose Mercury News (MCT)
SAN JOSE, Calif. — David Goldman has a chronic headache, but
help is on the way. A driver arrives at his apartment and rings the
doorbell, checks Goldman's ID card, then hands over a small bag of
marijuana.
"It's really nice to have the convenience of delivery," said Goldman, a
retired teacher who orders medicinal marijuana about once a week from
The Green Cross, a medical marijuana delivery service. "I trust their
product, and their prices are competitive."
As Californians consider legalizing marijuana, The Green Cross in San
Francisco is a signal of just how mainstream pot has become. In some
ways, the medical marijuana dispensary is just like any other retail
business: it takes credit cards; it's reviewed on Yelp; and it promises
delivery within an hour — there's even a $10 discount if the
pot is late.
"Drivers are clean-cut, professional, and bring your goods in a
discreet white paper bag," wrote one Yelp user. "Like ordering a pizza,
but, of course, much better," wrote another.
Since November 1996, when California voters passed Prop. 215, medical
marijuana has been steadily moving toward mainstream acceptance.
Thirteen states, including Maine, Michigan, Montana and New Mexico,
have passed laws allowing seriously ill patients access to medical
marijuana.
The cause has celebrity advocates: singer Melissa Etheridge, who used
marijuana to alleviate the effects of chemotherapy, is among those now
pushing for its legalization, and television host Montel Williams
openly talks about using marijuana to relieve the pain of his multiple
sclerosis.
Meanwhile, California's battered economy and $24 billion budget gap is
fueling calls for marijuana use to be more widely legalized, as well as
taxed like alcohol and cigarettes, a tactic supported by 56 percent of
voters, according to an April Field Poll. And a statewide initiative to
legalize possession of up to one ounce of marijuana for all
Californians 21 and older is expected to go before voters in November
2010.
Currently, only medicinal marijuana is legal and there are about 400
medical marijuana dispensaries in California, including 25 in San
Francisco though none in Santa Clara County.
The Green Cross operates out of founder and owner Kevin Reed's
apartment in a large Victorian house. Here, 19 employees bake brownies
and other THC-infused "edibles," stock cabinets with more than 40
different strains of marijuana from a changing menu (an ounce is $310),
and assemble orders.
Office workers wearing headsets begin taking orders for medical
marijuana and edibles at 10 a.m., when the phones start ringing nonstop.
Delivery service starts at noon and ends around 7, but there's usually
a big rush at the end of the day.
Drivers use a fleet of tiny Smart Cars to criss-cross the city's hilly
streets. On a busy day, a driver will make about 25 deliveries.
"People who don't have health insurance are the people using medical
marijuana the most," said Reed, an Alabama native who founded the Green
Cross five years ago. "Delivery is key because some of our patients
literally cannot get out of their beds. It's like hot pizza to me: once
an order is in, you've got to get it out the door in 20 minutes."
Other dispensaries in California also deliver. But The Green Cross is
one of the largest, with about 2,500 active "patients," as they refer
to all clients. Some struggle with depression or chronic pain; others
have AIDS or cancer.
The Green Cross only delivers within San Francisco city limits. Its
client base, however, extends far beyond the city including 176
patients in San Jose. Drivers typically arrange to meet those patients
or their caregivers in the parking lot of the Stonestown mall.
Santa Clara County's Public Health Department has issued 993 medical
marijuana identification cards to date, according to spokeswoman Joy
Alexiou.
Reed grew up in Mobile, Ala. He began smoking marijuana — he
prefers to call it by its Latin name, cannabis — years ago,
after seriously hurting his back in a car accident. At the time he
didn't have health insurance, and marijuana was easier to get than pain
pills. He moved to California 13 years ago, shortly after voters passed
Prop. 215, and has been involved in the medical marijuana movement ever
since.
He began The Green Cross with a storefront dispensary in tiny Noe
Valley, but complaints by neighbors about all the foot traffic in and
out eventually shut him down. He tried to open a storefront in
Fisherman's Wharf, but other businesses fought the idea, saying it
would scare away tourists.
Reed finally decided to sell medical marijuana out of his apartment via
delivery service. He first liked the idea because it solved the problem
of annoyed neighbors; he quickly learned it was also a huge hit with
customers.
Reed is a stickler for rules: patients must show him the original
recommendation for medical marijuana from their health care
professional, and Reed will then verify the doctor's license is current.
One of Reed's peeves is most people don't understand the many
difference between Indica and Sativa, the two main strains of marijuana.
Indica is commonly used for pain or to induce appetite; Sativa reduces
depression and is more stimulating and creatively enhancing. Detailed
"Know Your Medication" pamphlets describing various products (type of
high, scent/taste) go out to all patients, and all employees must pass
an extensive written test.
"I go overboard because I want people to know that this can be done
right," said Reed, who smokes about 10 joints a day. "Cannabis is a
drug. It has side effects. It's not something that should be readily
available to anyone and everyone."
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(c) 2009, San Jose Mercury News (San Jose, Calif.).
Distributed by McClatchy-Tribune Information Services.
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