BY JEFFREY A. TRACHTENBERG AND GEOFFREY A. FOWLER
A new electronic book reader is expected Tuesday from bookseller Barnes & Noble Inc. that will challenge devices from Amazon.com Inc. and Sony Corp. with a color touch screen and $259 price, according to a planned ad for the device.
The price for the reader, called the Nook, matches that of Amazon's Kindle. The Kindle controls about 60% of the burgeoning e-book market, according to Forrester Research.
Details of the reader appear in a full-page advertisement viewed by The ...