Does color matter when buying outdoor gear?
Does color -- specifically pink -- affect decisions on which equipment hunters and anglers of both genders purchase?
A survey conducted by Southwick Associates on AnglerSurvey.com and HunterSurvey.com shows that while color has some importance, quality is key.
Anglers of both sexes preferred black, with 52% of men and 38% of women selecting this color. Sixteen percent of women preferred pink, and 30% overall do not factor color into their purchasing decision. The lowest preferences were reflected in brighter colors such as orange and yellow.
Hunters and target shooters said that the most popular color scheme was camouflage, with 62% of males and 60% of females chiming in with this preference. Other popular colors included black, green and brown, with pink getting 15.4% of women's votes. Again, the lowest preference for both genders included brighter colors -- white, yellow and multicolored. Thirty percent overall did not factor in color when buying firearms and related equipment.
Asked if offering pink outdoor gear is a condescending way to market to women (outside of that offered to promote breast cancer awareness), half the women who took the angler survey believe it is, while 46% of men thought so. Of hunters, 47% of surveyed women find it condescending while 42% of men believe that.