July 21st, 2009
by Matthew Lesh

As the title reads, the 1.1 release of iTweetReply has been rejected by Apple. The reason? iTweetReply 1.1 shares similar UI elements to the SMS app. As Apple have said in their rejection email:

“Thank you for submitting your application to the App Store. Unfortunately, your application, iTweetReply – Push Twitter Replies and Direct Messages, cannot be added to the App Store because its usage of the standard SMS UI elements may be confusing or misleading to iPhone users. Please redesign your application to look significantly different from the standard  iPhone SMS built-in app.”

As many users of iTweetReply already know this UI element remains unchanged from the previously accepted iTweetReply 1.0 as-well as many other twitter applications (ref TwitterFon and a vast majority of instant messenger clients).

There are a mixture of reasons I theorise that may have caused this change in opinion. Anger in relation to the negative press caused by my previous blog post, standards that are so unclear that even their own reviewers misinterpret them or a recent crackdown in Apple like applications. Whatever the issue is, the fact that different reviews of a single app can create so many varying responses shows even more clearly how much more transparent this process needs to be.

On a side note, Syncode will soon be submitting an improved version of iTweetReply 1.1 bringing many of the features originally planned for later updates. Please stay tuned for further updates.