Fashion

Milan Upends New York as Top Fashion Capital

Paris, Rome, London follow.

Hong Kong and Sao Paulo break into the Top 10

Barcelona and Miami surge. Mumbai outdistances Delhi.

Austin, Texas. July 20, 2009.   Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

Read:  Milan Strides Past New York as World’s Fashion Capital (Reuters)

“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.

Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30. Mexico City (Not Listed) – First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt

Johannesburg, Cape Town, Atlanta

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok

Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)

India: Mumbai, New Delhi

Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, (Johannesburg, Cape Town)

North America: New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)

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Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor.  New York Fashion Week begins February 12th.

The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.”  Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”

The Top Fashion Buzzwords with commentary, follow:

1.     Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2.     Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3.     Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4.     Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5.     Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6.     Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7.     Voluminous – As in volume-mungous.  Sometimes combined with the sheer look to dramatic results.

8.     Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9.     Shoe Boot – Or booties, favored by fashion-forward A-listers.

10.  Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11.  Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12.  Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13.  On Trend – The ’oh so trendy’ way to say trendy.

14.  Ethnicware – Also known as Multicutural.

15.  Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16.  Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17.  Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18.  Muffin Top fashion – No worries on the runway but a muffin top is seen  when the belly spills over the waistband in exposed ‘midriff’ fashion.

19.  Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20.  Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey.    Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo.  Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25.  Notble movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

Top Fashion Cities of 2008 Named in Annual Survey

Austin, Texas.   July 15, 2008.   MetaNewsWire.  The Top Fashion Cities of 2007 have been named by the Global Language Monitor (www.LanguageMonitor.com) in its annual global survey.    Topping the list for 2008 are New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo.  Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25.  Falling off the list were Sao Paolo and Bangkok.

Other notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

View the Reuters Fashion Capitals Slide Show and Story

“Our yearly rankings clearly reinforce recent trends:  the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the internet.  At the same time, the second tier of the cities in the world fashion rankings are coming on strong,” said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor.  “And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai.”   The world ‘rag’ business is estimated to be close to one half trillion USD.  Regional rankings are provided below.

The View from Italia

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Cities, 2008 ranking, last year’s rank, and commentary follow.

  1. New YorkNo. 1 for the fifth year running.
  2. Rome (2) - The Eternal City, again, a strong No. 2.
  3. Paris (3) - Perhaps No. 1 in the world’s hearts and mind - but not the media’s.
  4. Milan (5) - Overtakes London in this survey.
  5. London (4) - The Elite Five far outdistance the rest.
  6. Los Angeles (6) - LA knocks on the door of the Elite Five.
  7. Sydney (12) - Sydney makes a huge move, breaking into the Top 10.
  8. Las Vegas (9) - The intense media spotlight improves Vegas’ ranking.
  9. Berlin (11) - Berlin continues its very strong presence.
  10. Tokyo (6) - Tokyo remains the capital of the Asian Fashion Industry.
  11. Hong Kong (8) - Threatening to move ahead of Tokyo.
  12. Dubai (24) - Massive marketing fueled by petrodollars can make an impact.
  13. Shanghai (14) - Vies with Hong Kong for the lead in China.
  14. Singapore (10) - Significant fashion infrastructure keeps its ranking strong.
  15. Madrid (New) - Reasserts the Iberian fashion lead over Barcelona.
  16. Moscow (16) - Firmly ensconces itself in the Top Twenty.
  17. Santiago (19) - Leads Latin America.
  18. Melbourne (15) - Take a second seat to a high-flying Sydney.
  19. Stockholm (New) - First Scandinavian on the list.
  20. Buenos Aires (22) - Traditional leader in fashion continues to move up the rankings.
  21. Johannesburg (23) - Joburg improves two spots.
  22. Mumbai (18) - Mumbai again leads the Subcontinent.
  23. Cape Town (New) - Joburg’s rival is new to the list.
  24. New Delhi (New) - New Delhi makes the List, but still is outpaced by Bollywood.
  25. Barcelona (13) - Still in the Top Twenty-five though Madrid has strong lead.
  26. Miami (New) - Makes the list on its leadership in swimwear.
  27. Krakow (25) - Shares the neo-Bohemian spotlight with Prague.
  28. Prague (New) - No neo about this rising center of fashion.
  29. Toronto (New) — First Canadian city on the list; Montreal just missed the rankings.
  30. Rio de Janeiro (20) - Strong Latin American No. 3 outpacing Sao Paolo.

Others in the rankings included Copenhagen, Montreal, Sao Paolo, and Bangkok

Regional Rankings:

Asia and Oceania: Sydney, Tokyo, Hong Kong, Shanghai, Singapore, Melbourne (Bangkok)

Europe: Rome, Paris, Milano, London, Berlin, Madrid, Stockholm, Barcelona (Copenhagen)

India: Mumbai, New Delhi

Latin America: Santiago, Buenos Aires, Rio de Janeiro (Sao Paolo)

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, Johannesburg, Cape Town

North America: New York, LA, Las Vegas, Miami, Toronto (Montreal)

Top 25 Fashion Capitals of 2007 Named:

Former backwaters emerge on global scene

To See the Video Click Here

San Diego. August 1, 2007. (Updated) The Top Fashion Cities of 2007 have been named by the Global Language Monitor in its annual global survey. Topping the list for 2007 are New York, Rome, Paris, London, Milan, Tokyo, Los Angeles, Hong Kong, Las Vegas, and Singapore. Breaking into the Top 25 were Berlin (No. 11), Shanghai (No, 14), Moscow (No. 16) and Dubai (No. 24). Other notable rankings included Shanghai at No. 14, Sydney and Melbourne at Nos. 12 and 15 respectively, and the Fashion Quartet of South America: Santiago, Rio de Janeiro, Sao Palo, and Buenos Aires. No. 25 was Krakow making the ranking apparently because of it emerging status as center of neo-Bohemian influence.

New York replaced Paris as the Fashion Capital of the world four years ago.

“The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “Cities that recently would have been considered fashion backwaters – or worse, are now emerging as significant regional hubs.” This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Ranking and Commentary

1. New York — Far and away No.1 by every index

2. Rome — Beats out Paris, London and Milan

3. Paris — Heartbeat of the fashion world

4. London — Pulsing with creative energy

5. Milan — Perennial contender for No. 1

6. Tokyo — Gaining global influence

7. Los Angeles — Will Posh Spice impact Ranking?

8. Hong Kong — No. 1 in South Asia

9. Las Vegas — Emerging as vibrant fashion center

10. Singapore — Strong regional hub

11. Berlin — Big fashion push & its working

12. Sydney — OZ scores two in the Top 20

13. Barcelona — Regional center grows in stature

14. Shanghai — China breaks into the Big Time

15. Melbourne — Ranks a smidgen behind Sydney

16. Moscow — Lenin would not be amused

17. Bangkok — Realizing its dream

18. Mumbai — Indian fashion influences globe

19. Santiago — Major strides for a proud nation

20. Rio de Janeiro — More than Carnivale and Ipanema

21. Sao Paolo — Money and fashion DO mix

22. Buenos Aires — Seat of Classic Beauty returns

23. Johannesburg — A first for Africa

24. Dubai Dubai? — Yes, Dubai

25. Krakow — Neo-Bohemia thrives

The ‘Skirt With No Name’ Challenges Linguists — and the Fashion Elite

– Gypsy, Tiered, Flouncy, Bouncy, or Boho?

counter customizable free hitSan Diego, Calif. August 6, 2005. The ‘Skirt With No Name’ has become a linguistic wonder since, unlike most mass-merchandized products with apparent global appeal — it has no name, or rather none generally accepted by the consumers, who have come up with a plethora of names to describe it. “It’s as if Motorola has introduced a new model of its popular ‘Moto’ phones or Toyota a new Lexus sedan only to have the consumer ignore the names bestowed upon them by their respective marketers and insist upon using their own particular favorite,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor.

Preliminary analysis using the Global Language Monitors proprietary Predictive Quantities Indicator (PQI), have come up with the top names used to describe the apparel. Using this analysis, ‘tiered’ seems to have settled in as the most popular description followed by ‘peasant’, ‘gypsy,’ and ‘flouncy’. The PQI tracks specified words and phrases in the global print and electronic media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance.

Apparently the skirt is selling well around the globe. It has been suggested that the skirt originated in Mexico, was inspired by the burgeoning Bollywood studios, is a throwback to California ’60s Hippie Culture, or the sudden ‘coolness’ of all things Gypsy.

“There has been a global groundswell of demand for The Nameless Skirt, after having been by-passed on the runways of Milano, Paris and New York,” said Millie Lorenzo Payack, Director and Fashion Correspondent of The Global Language Monitor, “And the fact that the ‘tiered skirt’ comes in such an unusually large number of variations that might be worn to work, dinner or dancing seems to account for the wide variation of names accorded the product”.

The complete list of names, and commentary, associated with the skirt follow.

1. Tiered — Though it’s not always tiered only adds to the confusion surrounding the name.

2. Peasant (sometimes Pioneer) — Throwback to California ’60s Hippie Culture.

3. Gypsy — A tribute to the current popularity of All Things Gypsy.

4. Flouncy — A favorite of teenage girls who favor the short, circle cut (from ‘flounce’ meaning fringe, frill, trim, edging, and furbelow).

5. Boho — The ‘Oh so cool’ description (from Bohemian).

6. Crinkled — Actually meaning ‘crinkle’ as in ‘wrinkle’.

7. Voile — Many ‘high-end’ shops favor the French mystique.

8. Gauze — A thin or transparent fabric with a loose, open weave.

9. Bollywood — As in ‘Hollywood,’ the Mumbai-based film industry in India.

10. Indian — As in Bollywood, though some associate with a Native American influence.

Read: The Gypsy Boho Phenomenon (UK)

Oh So! au courant Fashion Buzzwords

  • Boho
  • Bollywood
  • Fashionista
  • Juicy
  • Confection
  • The New Black
  • Artisanal
  • Fashion faux paux
  • Flouncy
  • Vintage
  • Harajutu
  • Atelier
  • Rag trade
  • Gypsy
  • Sassy
  • Who are you wearing?

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