NEWS
Cecafa tournament lands Orange deal
11-10-2009
       
 
 Orange, Telkom Kenya’s commercial brand today announced a Shs 13 million (US$175,000) sponsorship deal of the forthcoming Cecafa senior Challenge Cup to be played in Kenya later this month. Announcing the sponsorship, Orange CEO, Mickael Ghossein said a further amount will be spent in promoting and publicizing the two-week tournament. The event marks the first time in 15 years that a Cecafa senior Challenge Cup is being held in Kenya.
The tournament, which is set to be take place between November 28 to December 13th, will be played at the Nyayo National Stadium in Nairobi and at the Mumias Complex in Western Kenya.
Ghossein who was flanked by Cecafa general secretary Nicholas Musonye said the company had decided to sponsor the tournament as part of the drive to improve the standards of soccer and to give Kenya a chance to host the prominent championship. Uganda is the defending champion.
As a result of the sponsorship, Orange gets the naming rights to one of most prominent soccer tournaments in Africa. The brand will also provide Internet connection to journalists covering the tournament from the media centres at both venues.
The announcement comes in the wake of a recent move by the brand to sponsor the African Cup of Nations, the African Champions League, the African Confederations Cup, the Super Cup, the African Nations Championship and the African Youth Championship for the next eight years.
Musonye said with the Orange sponsorship, the tournament’s budget is 75 per cent secure and called on other corporate to come forward and support the tournament.
The Kenya Government recently announced a Sh 6 million (US$80,000) sponsorship of the tournament that brings together all the 11 Cecafa country plus Zambia who will be playing as guests.
“I can now proceed with the tournament arrangements with confidence and on this note I can confidently announce that we shall be announcing the fixtures next week,” Musonye said.
Several former Kenya internationals including celebrated goalkeeper Mahmoud Abass, and defenders Austin Oduor and Josephat Murila graced the function.
The tournament will be preceded by a Fifa-funded seminar for referees.
Musonye said he expects a tough tournament considering that three of the expected countries; Kenya, Sudan and Rwanda are currently involved with the ongoing World Cup/African Cup of Nations qualifiers.
The Kenya Broadcasting Corporation is partnering with SuperSport to air the matches live across Africa. SuperSports Head of Africa Garry Rathbone confirmed that they have finalized arrangements to broadcast live all matches from the quarter finals.
“”We are still talking to KBC to work out a formula on how to air the Group matches,” he said at the function also attended by KBC managing director David Waweru.
 
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