It really is remarkable if you think
about it. The story of the "Insane
Clown Posse", perhaps the ultimate tale of triumph
for the underdog. Detroit's Violent Jay (Joseph Bruce)
& Shaggy 2 Dope (Joseph Ustler), known together
as "ICP", have surpassed everyone's expectations
and overcome incredible obstacles to get where they
are today. Not only have they sold multiple
platinum albums with virtually no radio play or MTV
video, but they've created their own record
label (Psychopathic records), a wrestling league (Juggalo
Championship Wrestling) and a full length motion picture.
But it's their fans that set the them apart from the
rest. Loyal to the end, and more like a family than
groupies. It's the "Juggalos" that prove that
I.C.P - love 'em or hate 'em - are a clearcut example
of success, and they built it all from the ground up.
And as the group begins a new era in their rap legacy
with the release of the '6th and final jokers card “The
Wraith” “Shangri-La"', Publicity Whore
sat down with Shaggy 2 Dope to set the record straight
on Detroit's REAL players.
............... Those Publicity
Whore Dudes are f'n Crazy!!!...........
OK Shaggy, we've been hearing a lot
about the new album. As it's about to drop, what are
your thoughts on it?
This is the best we have to offer, we know our older
fans are going to be really into it. Right now hopefully
we can recruit some new fans to dig our shit - bring
in some new Juggalos.
P.W: Where did the term Juggalo
Really the term came from around our second record.
It’s not like Slipknot who calls their fans Maggots.
We don’t degrade the people who listen to our
shit. We're Juggalos man, we're outside freaks. Our
fans are just scrubby mother fuckers like us.
ya gotta especially love those freaky Juggalettes!"
How did you and Jay meet?
Man we’ve know each other forever. I’ve
known Jay since we were both shitting logs in our pants.
Now for I.C.P, well, "Insane Clown Posse"
came from the "Inner City Posse" - until 1991
when Joseph Bruce (a.k.a Violent Jay) had a dream about
the “Dark Carnival". The rest is history.
We’ve been around for ten fucking years and have
grown an army of "ninjas", who are 'down with
the clown'. We recently did a bunch of Haunted Houses
and we didn’t get paid shit. Why’d we do
it? To bring the Juggalos together. To us ICP is about
bringing Juggalos together, it’s a beautiful thing.
How does ICP and your 'original family'
of Juggalo’s respond to outsiders & new Juggalos?
It doesn't matter at what point you join the “Dark
Carnival”, just as long as your 'down with the
clown'. Everyone comes along at some point. Some have
been with us since the beginning, some came along at
“The Great Milenko (our fourth album). People
listen to our records and, ya, there is a lot of swearing,
but that is the language that the Juggalos speak. There
is way more to ICP than what’s on the surface.
Do you feel a sense of responsibility
to your fans because they hold you in such high regard?
No, because we're both on the same level. You wanna
know brother why our fans relate to us so well? It's
because we don’t wanna be put on a pedestal. We
don’t wanna be celebrities, and the “Juggalos”
know that. It's because we are performing not to be
in the spotlight, but for the “Juggalos”.
Do any of your fanatical
fans freak you out at times?
No, because I would do anything for them as they’d
do for me. I mean there are crazy fans out there, but
just because they're crazy doesn’t mean I don’t
have love for them.
ready to spray some Faygo!
Is there ever violence between the
We had 10,000 Juggalos at our last gathering and not
one fight broke out between the Juggalos. Even if you're
not a Juggalo, no one is going to fuck with you at one
of our shows. To me the ability for some cool mo-fo
who's not a Juggalo to show up and not get fucked with,
brother, that is beauty in the purest form.
Who are the musical influences for
What’s so cool about ICP is that our musical tastes
are completely different. Jay’s a total rocker
and I’m totally into rap. Our record is set up
more as a rock record. There will be a verse- chorus-bridge-verse.
It’s crazy, but it comes together so fucking good.
I mean Jay may be bumping some Pearl Jam in the back
of the bus while I’m bumping my Nas upfront. But
when we get together in the studio and put the rap and
rock together - it just clicks.
kids fuck Scooby tell moms to buy you the dope ICP shit."
Everyone wants to know about the
Eminem feud, how did it start & do you guys really
not get along? W hat do you think of him as an artist?
To be honest I am sick of hearing about the Eminem feud.
We had our beef, right now it’s not a big concern.
I’m not going to knock him as an artist, he’s
got mad skills. He’s just a bitch as a person.
He straight up hit the lottery. He gave his demo to
the right person and struck gold. This is how it all
started. There were three groups in the Detroit scene:
'ICP', Kid Rock and Esham. There is a club in Detroit
where we used to perform called St. Andrews Hall, and
Eminem was chillin and showed us a flyer for his release
party for the “Slim Shady EP”. On the bottom
of the flyer our name was there with a question mark
'?'. Jay and I were like, “why is our name on
the flyer?” Eminem responded, “Well I wasn’t
sure if you guys were going to show up or not.”
He never even asked us & just put it on there. We
told him to get the fuck away & thought it was a
pretty shitty thing to do. I mean, he could have asked
us first ya know. Supposedly he used to even come to
our shows. Then we heard him on the radio spouting,
“fuck ICP buy my C.D.” So we fucked with
him back by making a parody of “Slim Shady”,
called “Slim Anus.” Well, it just snowballed
What has the impact been for ICP from
the media coverage you've gotten, especially from the
Howard Stern appearances?
We did Howard ten or fifteen times, so definitely mother-fuckers
have heard of us. I mean everyone knows who 'ICP' is,
but are they all fans? No. But we have gotten people
calling us on the show and giving us love so that really
has been the best part.
What’s your favorite city to
Man cities become a blur on tour. I would say Dallas
is off the hook, Phoenix is also cool. But I have to
say after seeing all the Juggalo love, I have mad respect
P.W: On track 17 'The
Unveiling' of “Shangri-La”
, you talk about God. Are you talking about organized
religion, or God as every individual “Juggalo”
God is in your heart man. In my definition it doesn’t
matter what creed, religion or group you belong to.
If you’re doing what’s right and are a good
person - then you're right with god.
light from Shangri-La."
So what’s in the future for ICP?
Well for one thing there is a “Backyard Wrestling”
video game coming out where you can pick Jay and I as
characters. I think we're about to really blow-up.
Any closing words Shaggy?
Shaggy2dope: I gotta say man, you have to step back
and see what you’ve got instead of bitching about
what you don’t. I mean, I’m about to meet
Juggalos in Arizona and I’m from Detroit. Knowing
that there are Juggalos all over the country - that’s
really the greatest thing of all. I got everything I
have ever wanted man. Right now brother - it's raining
learn more about ICP?
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