Statement of Mars Society President Robert Zubrin on the LCROSS Results
"While the results obtained from the LCROSS mission are of some scientific interest, it needs to be understood that the amount of water discovered was extremely small. The 30 m crater ejected by the probe contained 10 million kilograms of regolith. Within this ejecta, an estimated 100 kg of water was detected. That represents a proportion of 10 parts per million, which is a lower water concentration than that found in the soil of the driest deserts of the Earth. In contrast, we have found continent sized regions on Mars, which are 600,000 parts per million, or 60% water by weight.
"For the coming age of space exploration, Mars compares to the Moon as North America compared to Greenland in the previous age of maritime exploration. Greenland was closer to Europe, and Europeans reached it first, but it was too barren to sustain substantial permanent settlement. In contrast, North America was a place where a new branch of human civilization could be born. The Moon is a barren island in the ocean of space; Mars is a New World. Mars is where the challenge is, it is where the science is, it is where the future is. That is why Mars should be our goal."