To challenge National Football League players to be lifelong learners while pursuing continuous improvement in family relations, social interactions, personal growth and career development during and beyond their careers as NFL players.

The Player Development Department is the hub for a wide range of league-sponsored programs designed to meet the needs of players and their families in today’s NFL. Since its inception in 1991, more than 9,000 players and significant others have made use of programs administered by the department. Collaborating with the NFL Players Association, Player Development Directors at each club ensure the programs are meeting the needs of players and reinforces the Departments’ commitment to support a culture that delivers a continuum of services to help active and practice squad players succeed in all aspects of their lives.

Player Development is divided into four areas: Continuing Education, Financial Education, Career Development and Player Assistance Services.

Kevin Winston, Player Development Director, and the Atlanta Falcons are presented with the award for the 2008 Outstanding Career Development Program. From left to right: Director, NFL Player Development Chris Henry, Kevin Winston, Falcons owner Arthur Blank, Falcons General Manager Thomas Dimitroff and Flacons President Rich McKay.