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Tiger Created the Circus, Not the Media

12/08/2009 8:35 PM ET By David Whitley

    • David Whitley
    • David Whitley is a national columnist for FanHouse
Health Central, Ocoee, Fla.OCOEE, Fla. -- There were 13 TV satellite trucks in front of Health Central Hospital, at least twice that many support vehicles and enough talking heads to start three networks.

The media circus returned Tuesday, and a lot of people were probably disgusted by all those tabloid jackals waiting to chew on the latest bit of Tiger meat.

Please. To paraphrase one of Jack Nicholson's signature lines, the media were on that lawn because you wanted them there. You needed them there.

You just don't want to admit it. It's more self-flattering to pretend you're above wallowing in the story or that it's not a story to begin with.

"It's not anybody's business, man. It's his and his wife's and his children's business, and the problem I have with it is all the people who are trying to take this guy down because he made a mistake like everybody else does in the world a million times."

Fellow golfer Rocco Mediate said that last week on a Chicago radio show, or about seven mistresses ago. Nobody's trying to take Woods down; he's doing far too good a job of that on his own.

All the media are doing is their job. Let us recap:

The world's most famous athlete crashes SUV at 2:30 AM under incredibly suspicious circumstances. He's rushed to hospital in "serious" condition. He stiff-arms police investigators. Turns out his scrupulously constructed image as a brilliant decision maker (see: Accenture ads) is largely a mirage.

Yep, nothing to see here. Please move along.

Woods has given people the perfect gift to take to that Christmas party they were dreading. Just mention his name and you'll have a conversation that will kill the entire evening.

I'm currently sitting in a sandwich shop about three miles from his house. Three businessmen at the next table are discussing Woods' prenuptial agreement.

At the nearby YMCA earlier, a couple of guys complaining about all those TV trucks clogging the road in front of Woods' enclave at Isleworth. They stopped and stared at the overhead TV when the latest Tiger report came on.

We love gossip, only now there's a cornucopia of papers, websites and TV channels giving it to us. The things is, this isn't mere gossip No need to explain, fellas. Humanity has always had the Gladys Kravitz gene. We love gossip, only now there's a cornucopia of papers, Web sites and TV channels giving it to us. The things is, this isn't mere gossip.

"It's a legitimate news story," said Harvey Levin, managing editor at TMZ.com (Note: TMZ is a joint venture of Telepictures Productions and AOL. AOL owns FanHouse).

We'll pause now to let the traditional media finish choking. Levin is sort of the Walter Cronkite of the new media, and his name supposedly should never be in the same sentence as the phrase "legitimate news story."

I'm not all that keen on TMZ's video paparazzi stalking celebrities hoping to get a reaction. And I'd rather watch a John Daly porn film than endure two seconds of a fully-clothed Nancy Grace. But they are not the problem here.

If anything, TMZ has been the solution. It has kicked the butts of traditional news outlets, and not just on the salacious aspects of this story.

Levin disputed my premise that TMZ is tabloid at all, pointing out that it has been cited thousands of times in the past four years by old-guard stalwarts like the New York Times.

You know, the media outlets that pretend to be above chasing down mistress stories. Or they complain how the 24-7 news environment has warped journalism. Or they ignore stories, like ex-presidential candidates cheating on their cancer-stricken wives and possibly using campaign funds to do it.

As with John Edwards, the National Enquirer wrote the first story on Woods flying Rachel Uchitel to a tryst in Australia. It was largely ignored by the mainstream media until Woods ran his SUV into that fire hydrant. Then it was impossible to ignore what drove him to such crazy driving.

MORE ON TIGER

Has there been excess? You bet. I didn't necessarily need to read Mistress No. 7 (or was it No. 8?) discuss Tiger's passion-making in the News of the World:

"Sometimes I looked like a rag doll after we'd make love," she said. "He really did like it quite rough."

Okay, maybe part of me enjoyed reading that. I blame Gladys Kravitz.

Does the mere fact people are interested justify such stories? No, but I'd feel a lot worse about the invasion if Woods hadn't been so demanding that people respect his privacy. Turns out he had a good reason, or a bad reason.

Now what started as a car accident has exploded into the hottest story of the year. The media didn't make it that. Tiger did, first by apparently chasing women like they were wearing only green jackets, then by having the worst crisis-management team since Pee-wee Herman.

That's how his mother-in-law's stomach pains became an international incident Tuesday. Was she sick from food poisoning or the latest news from the Mistress Front?

Whatever the answer was, when the talking heads came on TV from outside the hospital, nobody switched the channel.

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