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home > news > news room > 2000 press releases > pokemon hits 1 million copies

2000 PRESS RELEASES
POKéMON #1 HITS 1 MILLION COPIES!

San Francisco, CA Viz Comics announces that issue #1 of Pokémon: The Electric Tale of Pikachu, already the bestselling comic in America over the course of 16 printings, has now printed over 1 million copies. Adding up all issues of Pokémon currently in print, over 7.25 million Pokémon comics have been printed since November 1998.

Pokémon's sales are the highest of any manga (Japanese comic) in the U.S. Total sales for all reprints and distribution for Pokémon: The Electric Tale of Pikachu #1 are now 1,001,000 copies, outselling any other single comic released since 1993.

Pokémon #1 now joins the "comics 1 million club," which includes Superman #75 (the "Death of Superman" issue), Batman #500, and Spawn #1. Pokémon: The Electric Tale of Pikachu #2-4 average 950,000 copies each, and Pokémon: Pikachu Shocks Back #1-4 average 680,000 copies each. Pokémon is sold in more retail outlets than ever before, including 7-11, Babbages, Blockbuster (Canada), Kay-Bee, K-Mart, Target, Toys 'R' Us, Wal-Mart, Warner Bros. Studio Stores, and Wizards of the Coast stores. And the audience for Pokémon comics, and for all Viz manga, is reaching more new fans than ever before.

"The amazing thing about Pokémon is that its popularity here has accomplished something at which American companies have had only limited success for years: Kids are reading comic books again," says Comics Buyer's Guide. Based on polls, the average age of Pokémon comic readers is 8-10, and this audience is spilling eagerly over into other Viz's monthly manga titles such as Dragon Ball Z (the comic which spawned the hit TV show) and Ranma 1/2. Some parents have even written e-mail to Viz thanking Viz for getting their kids to read with Pokémon.

"Viz's Pokémon comics have defied all expectations by continuing to attract legions of new and younger readers," said Oliver Chin, Viz's Director of Sales and Marketing. "I'm pleased that fans of all ages enjoy these exciting stories which make the characters even more approachable, dynamic, and vibrant."

Viz's original Pokémon comic series by Toshihiro Ono will conclude in February 2000 with Surf's Up, Pikachu #4 but will continue to be available in reprints and handy "graphic novel" collections. Plus, Viz continues to introduce new Pokémon comics, including Pokémon The First Movie Animation Comics (December 1999), Pokémon Adventures Part 2 (February 2000), and Magical Pokémon Journey (March 2000).

 

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