spinal planet I saw a missing cat poster at my local grocery store. Upon looking at it for a while, I thought about tweeting a picture of the missing animal. And then I realized just how useless that would be. 100,000 people would get the tweet and think, “I don’t live anywhere near you,” and that’d be the end of that data.

This got me thinking: if I could “pocket” my data, restrict certain tweets to certain geographies on the OUTBOUND side of Twitter, then that’d be neat. I mean, most smartphone apps of Twitter have my location. What if they could say to the API, “Only send this to people within 25 miles of this location?”

Then, at CES, I could opt for “geopocketed” tweets, so that you don’t get bored to death about hearing where I am, who I’m meeting up with, etc, but then I can tweet to the “unlocal” people the “news” that I find. See where I’m going?

What if we had a way to geo-restrict our OUTGOING tweets for certain uses?

Photo credit heiwa4126

I’ll be at CES 2010. What should I check out? Who should I visit? Why?

Depends How You Define Value

January 5, 2010 Comments

Seth Godin says Anil Dash has discovered bullhorns are overrated. I agree that bullhorns, as a shouting tool, are not very useful. I disagree that having a larger twitter following is not useful. It depends what you do with them.
I have a hundred thousand followers on Twitter. I follow back about 93,000. I don’t [...]

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How We Make Businesses These Days

January 5, 2010 Comments

I’m starting a new business to address a different market segment. I’m also working on some new businesses with Stephen and Nick Saber of the CrossTech Group. Some time soon, there’ll be another venture started with Brian Clark and Darren Rowse and Sonia Simone and a few more, too. It seems that the last [...]

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Soul of a New Business

January 4, 2010 Comments

What is the soul of your business? What resides at the center of all that you’re doing? What is the ecosystem that surrounds your business?
In planning my work for 2010, I asked myself similar questions. For New Marketing Labs, we’ve built the business to help larger companies use social media and other online [...]

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Some Days It Looks Like I’m Not Working

January 3, 2010 Comments

But I am. When I’m carrying on a few conversations in Twitter, I’m also working through business deliverables. When I’m posting links to things, that’s also work. When I’m commenting on blog posts, yep, that’s work, too.
No, I don’t have time to chat, even though my tweets seem conversational. No, I’m not able [...]

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You Should Attend Social Media Jungle in Las Vegas

January 3, 2010 Comments

I just realized that I am not going to be flying into Las Vegas in time to honor my speaking gig at Social Media Jungle, put on by Jeff Pulver. It’s a really great event. I spoke there last year and this year will be even better. But I am not getting in until [...]

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Emotions at a Distance

January 3, 2010 Comments

I left the following comment on a blog post:
You know that horrible thing where we say “there are two kinds of people?” Well, here’s one of those:
There are two kinds of people: those who see the computer/internet/buttons as being attached to human, feeling beings, and those who think it’s just online and that it [...]

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Winners of the Holiday Photo Project

January 3, 2010 Comments

I mentioned during the Holiday Photo/Video Project that there might be a prize for four folks, selected by me. Here are the four entries I selected. (Please email me via my contact form with your mailing address, and I’ll send you your prize.
Dog hiding in wrapping paper, by Chris Hershberger:

Playing with toys at the [...]

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How Relationships Improve Sales

January 2, 2010 Comments

I was in the shower yesterday morning and found myself thinking, “we’re almost out of Glynne soaps.” Now, what’s weird about this is that Glynne soaps sent me review products last summer, and it was good, but let’s think about it. It’s soap. I can buy soap very easily at my grocery store, where [...]

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