We often allude to the industry-funded attacks against climate change science, and the dubious cast of characters involved, here at RealClimate. In recent years, for example, we’ve commented on disinformation efforts by industry front groups such as the “Competitive Enterprise Institute, the Cato Institute, the Fraser Institute, and a personal favorite, The Heartland Institute, and by industry-friendly institutions such as the Wall Street Journal editorial board, and other media outlets that assist in the manufacture and distribution of climate change disinformation.
Communicating Science: Not Just Talking the Talk
Michael Mann and Gavin Schmidt
The issues involved in science communication are complex and often seem intractable. We’ve seen many different approaches, but guessing which will work (An Inconvenient Truth, Field Notes from a Catastrophe) and which won’t (The Eleventh Hour) is a tricky call. Mostly this is because we aren’t the target audience and so tend to rate popularizations by different criteria than lay people. Often, we just don’t ‘get it’.
Into this void has stepped Randy Olsen with his new book “Don’t be such a scientist”. For those who don’t know Randy, he’s a rather extraordinary individual – one of the few individuals who has run the gamut from hard-core scientist to Hollywood film maker. He’s walked the walk, and can talk the talk–and when he does talk, we should be listening!
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‘Unscientific America’: A Review
Author Chris Mooney (of “Storm World” fame) and fellow “Intersection” blogger, scientist, and writer Sheril Kirshenbaum have written an extraordinary, if rather sobering book entitled ‘Unscientific America’. What I found most refreshing about the book is that it not only isolates the history behind, and source of, the problem in question—the pervasiveness and dangerousness of scientific illiteracy in modern society–but it offers viable solutions. This book is a must read for anybody who cares about science, and the growing disconnect between the scientific and popular cultures (the problem of the so-called “Two Cultures” first discussed by C.P. Snow).
‘Unscientific America’ explores how we’ve come to the point we’re now at, examining the historical factors behind the diminishing prominence of science and scientists in the popular culture of the U.S. since its heyday in the years following WW II. The authors uncover more than enough blame to go around. They find fault with the media, both in how it portrays science and scientists (e.g. the icon of the ‘mad scientist’), and in the decreasing news coverage devoted to issues involving science and technology. They find fault in the way policy makers often abuse science (cherry-picking those particular scientific findings which suit their agenda), and in the behavior of corporate special interests who, in areas such as our own area of ‘climate change’, have often deliberately manufactured false controversy and confusion to dissuade the public from demanding action be taken. At this point, the scientists among you might begin to feel absolved of any responsibility for the problem. Don’t–Mooney and Kirshenbaum won’t allow us to escape blame, and with good reason. As they point out, we ‘eat our own’, when it comes to colleagues engaged in public outreach and science popularization. Case in point: Carl Sagan–a hero to many of us who value science outreach. One of the darker episodes in modern U.S. science history was the blocking by Sagan’s fellow scientists of his entry into the U.S. National Academy of Sciences. Evidently, a majority of his colleagues resented his having become a household name–something they presumably considered unbecoming for a scientist. What sort of message does it send when the most effective science communicator in modern history was shunned by his colleagues for his efforts? Certainly not a good one. This is just one example, and there are many others–it is not surprising that so few scientists to choose to pursue the path of outreach and public education. The reward systems in academia and the scientific world typically do not favor scientists who choose to expend considerable time and effort engaging in public discourse. And here of course, it is as much that system, as the scientists themselves, which is to blame.
Breaking the silence about Spring
Did you know that in 1965 the U.S. Department of Agriculture planted a particular variety of lilac in more than seventy locations around the U.S. Northeast, to detect the onset of spring — in turn to be used to determine the appropriate timing of corn planting and the like? The records the USDA have kept show that those same lilacs are blooming as much as two weeks earlier than they did in 1965. April has, in a very real sense, become May. This is one of the interesting facts that you’ll read about in Amy Seidl’s book, Early Spring, a hot-off-the-press essay about the impacts of climate change on the world immediately around us – the forest, the birds, the butterflies in our backyards.
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Communicating the Science of Climate Change
It is perhaps self-evident that those of us here at RealClimate have a keen interest in the topic of science communication. A number of us have written books aimed at communicating the science to the lay public, and have participated in forums devoted to the topic of science communication (see e.g. here, here, and here). We have often written here about the challenges of communicating science to the public in the modern media environment (see e.g. here, here, and here).
It is naturally our pleasure, in this vein, to bring to the attention of our readers a masterful new book on this topic by veteran environmental journalist and journalism educator Bud Ward. The book, entitled Communicating on Climate Change: An Essential Resource for Journalists, Scientists, and Educators, details the lessons learned in a series of Metcalf Institute workshops held over the past few years, funded by the National Science Foundation, and co-organized by Ward and AMS senior science and communications fellow Tony Socci. These workshops have collectively brought together numerous leading members of the environmental journalism and climate science communities in an effort to develop recommendations that might help bridge the cultural divide between these two communities that sometimes impedes accurate and effective science communication.
I had the privilege of participating in a couple of the workshops, including the inaugural workshop in Rhode Island in November 2003. The discussions emerging from these workshops were, at least in part, the inspiration behind “RealClimate”. The workshops formed the foundation for this new book, which is an appropriate resource for scientists, journalists, editors, and others interested in science communication and popularization. In addition to instructive chapters such as “Science for Journalism“, “Journalism for Scientists” and “What Institutions Can Do“, the book is interspersed with a number of insightful essays by leading scientists (e.g. “Mediarology–The Role of Climate Scientists in Debunking Climate Change Myths” by Stephen Schneider) and environmental journalists (e.g. “Hot Words” by Andy Revkin). We hope this book will serve as a standard reference for how to effectively communicate the science of climate change.
