Who/What/When/Where/Why
Cost
Parking
Where can I stay?
Public Safety
Charitable Contribution
Economic Impact
Cruising Guidelines
How do I become a sponsor of the Dream Cruise?
Sponsorship Opportunities
How/where can I purchase Official Dream Cruise merchandise?
How/where can I sell Official Dream Cruise merchandise?



Who/What/When/Where/Why

The Woodward Dream Cruise is...
Who?
Established in 1996, Woodward Dream Cruise, Inc. (WDC, Inc.) is a state-registered, non-profit organization with 501 (c)(4) status, that runs and oversees the Woodward Dream Cruise. WDC, Inc. consists
of a board of directors and officers who serve on an annual basis, comprised of representatives from the eight host communities, Oakland County and media sponsors WXYZ-TV Channel 7, WOMC-Radio and the Oakland Press.

What?
The Woodward Dream Cruise is the world's largest one-day celebration of classic car culture that attracts over 1 million visitors, and more than 40,000 muscle cars, street rods, custom, collector and special interest vehicles.

When?
The Woodward Dream Cruise takes place each year on the third Saturday in August. Next year, the 16th Annual Cruise will be held on Saturday, August 21, 2010. It runs between 9 a.m. and 9 p.m.

Where?
The Dream Cruise takes place along a 16-mile stretch of legendary Woodward Avenue through the eight host communities of Berkley, Bloomfield Hills, Bloomfield Township, Ferndale, Huntington Woods, Pleasant Ridge, Pontiac and Royal Oak, in Southeast Michigan.

Why?
The Dream Cruise started as a fundraiser for a soccer field in Ferndale in 1995. In just a few short years, it has evolved into the world's largest one-day automotive event. Spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.
Cost

Cost?
There are no fees to drive in the Woodward Dream Cruise. Anyone can participate although those not driving a classic car are asked to stay out of the two right, or curb lanes.
Parking

Parking?
The Woodward Dream Cruise is a spectacular experience to drive in, or, merely watch and marvel at from the sidelines. Public parking is available along or near the Cruise route. Click HERE for a listing of public parking locations in each host community.
Where can I stay?

Click HERE to see a list of our Woodward Dream Cruise hotel sponsors.
Public Safety

Police departments from each community patrol on foot, horseback and vehicles during the Cruise to ensure a safe and family-friendly environment for everyone. A team of amateur radio operators also serve as additional "eyes and ears" of law enforcement officials along the Cruise route.
Charitable Contribution
Each year, more than 100 local charities benefit from the sale of official Dream Cruise merchandise and refreshments.
Economic Impact

A September 2007 study by Patrick Rishe, Associate Professor of Economics at Webster University found an annual economic impact of more than $50 million — more than any other area recurring or one-time event in Michigan, including the recent Super Bowl and World Series.
Cruising Guidelines

The Woodward Dream Cruise is an alcohol-free, family-oriented event. As public safety is paramount, cruisers are asked to obey all rules of the road.
How do I become a sponsor of the Dream Cruise?

To become an official Woodward Dream Cruise sponsor and help support the event, please contact:
Sponsorship Opportunities

Marty Pawlusiak, m.pawlusiak@craigmartinsem.com

248-672-6118

Click Here to view our Woodward Dream Cruise sponsors.
How/where can I purchase Official Dream Cruise merchandise?

You can purchase Dream Cruise merchandise HERE or at Official Dream Cruise merchandise booths along the Cruise route.
How/where can I sell Official Dream Cruise merchandise?

To sell Official merchandise during the Cruise, you must apply and be approved for a permit in the individual city in which you wish to sell Official merchandise. Official merchandise must be purchased through Mercury Fulfillment, the official merchandiser of the Woodward Dream Cruise. There is also a $1,000 licensing fee paid to WDC, Inc.