Forbes.com: Forbes Celebrity 100 1999
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2004
Forbes Celebrity 100

The majority of the celebrities on our top 100 list are either athletes or entertainers.

click on a column header to view the full list sorted by that category:

power rank name money rank earnings ($mil) magazine covers
1 Michael Jordan 7 69.0 492
2 Oprah Winfrey 4 125.0 298
3 Leonardo DiCaprio 36 37.0 182
4 Jerry Seinfeld 1 267.0 95
5 Steven Spielberg 3 175.0 200
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Methodology: Published sources include Adams Media Research, Pollstar, SoundScan, Variety. Web mentions culled from InktomiUs archive of 110 million Web pages, compiled by the ForbesFinder search engine. Press clips generated by Lexis-Nexis. Magazine covers based on the number of times a celebrity's face appeared on the covers of Entertainment Weekly, Esquire, GQ, Newsweek, People, Rolling Stone, Seventeen, Sports Illustrated, Teen People, TV Guide, Vanity Fair and Vogue. TV/radio mentions compiled via Dow Jones InteractiveUs media transcripts